Some notes on z- scores and t- scores

Nowadays, establishing and attaining to robust and great brand is one of the imports for any business, because it trails a lot of aids. The robust brand gives option to business for setting itself in the market, evading the business depiction to risk by modest actions and having significant role in collaborating and backup the brand expansion probabilities. In computing and evaluating the brand equity, dynamic marketing researchers initially review the concept of brand equity which is chosen the vital value of brand for producer, retailer and consumer. Brand equity originates from the consumer’s awareness from that brand and this awareness is altered by some factors. Brand equity couldn’t be understood and established without considering its resources. In this paper we tried to contemporary a functional and clear description of brand equity and its dimensions. Normally, in this paper, we have dealt with the review of effective factors such as advertising and sale promotion in order to distinguish how these marketing tools outcome on the brand equity. Finally, the widespread use of advertising and reduction of sale promotion is suggested for brand equity