Guerrilla marketing: as an apparatus for “interactive and embedded advertising tool for marketing goods”; through innovative sources of social networking

Marketing through Internet opened new frontiers for advertisers with the advent of the ad server, which facilitated "dot-com" roar of the 1990s. Innumerable websites, including the search engine Google, revolutionized advertising by emphasizing contextually pertinent, inconspicuous ads intended to lend a hand, rather than overwhelm consumers. A recent advertising modernization which is implemented by the businesses these days is "guerrilla marketing", which involves remarkable approaches, giveaways of products such as cars that are sheltered with brand messages, and interactive promotion where the viewer can retort to befall part of the advertising message. The research paper is initiated to investigate the modernization of advertising management through guerrilla marketing and its outcome on the consumers.