Corporate Social Responsibility: Strategic Implication of Adopting Green Marketing in Indian Companies

Firms use social responsibility to improve their own image and activities, which help to improve the employer’s higher turnover, lower absenteeism. Green marketing refers to holistic marketing concept wherein the production, marketing, consumption & disposal of products and services happen in a manner that is less 1 harmful to the environment. No longer can firms continue to act as independent entities as the business is a part of society and every firm is dependent on its social environment for its survival and growth. Therefore the company needs to develop its social responsibility in its policies and practices and make them an integral part of its mission, values, strategy and operations.