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The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 442
PDF : 520

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1237
PDF : 555

Review the Impact of Advertising and Sale Promotion on Brand Equity

Jincy K. john, Naveen kumar (1)
Abstract : 43
PDF : 35

Some notes on z- scores and t- scores

Sahana prasad (1)
Abstract : 61
PDF : 227

The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 537
PDF : 245 XML : 45

Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies

Richard Remedios (1)
Abstract : 47
PDF : 27

The Impact of Social Media Marketing On SMES: A Case Study of Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em13
Muraina Olubunmi Titilayo (1), Dr Ammar Samour (2)
8800-8866
Abstract : 762
PDF : 91

The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor (Study on Youtube Users)

DOI:https://doi.org/10.18535/ijsrm/v10i12.em04
sanggya gana bisatya (1), I Made Sukresna (2)
4303-4313
Abstract : 729
PDF : 252

Digital Marketing Strategies of Uniqlo in China: Insights from Consumer Perception and Behaviour

DOI:https://doi.org/10.18535/ijsrm/v13i06.em05
Rose Lamichhane (1), Prince Keshar Lamichhane (2)
9186-9192
Abstract : 738
PDF : 102

Awarness of Green Marketing and Its Influence on Buying Behaviour of Consumers in Kerala

DOI:https://doi.org/10.18535/ijsrm/v5i7.43
Sujith T S (1)
6156-6164
Abstract : 52
PDF : 69

The Impact of Corporate Governance Practices On Corporate Growth and Sustainability in Botswana

DOI:https://doi.org/10.18535/ijsrm/v12i09.sh06
Stancey Tumiso Nkgowe (1), Lourenda Tadiwa Camille Bindu (2), Concepcion Bengono Ncogo Okori (3)
2017-2027
Abstract : 228
PDF : 92
1 - 11 of 11 items