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Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 173
PDF : 60

Customer Experience and Behavioral Intentions: The Mediation Role of Customer Perceived Value

DOI:https://doi.org/10.18535/ijsrm/v7i10.em02
Fortune Edem Amenuvor (1), Kwasi Owusu-Antwi (2), Richard Basilisco (3), Bae Seong-Chan (4)
1359-1374
Abstract : 120
PDF : 223 XML : 35

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 110
PDF : 95

Market Orientation’s Effect on Customer Value, Trust, Satisfaction, and EWOM when using the MRT

DOI:https://doi.org/10.18535/ijsrm/v12i04.em12
Ramahdhani Dwi Yulianti (1), Dr. Meylani Tuti, SS., M.Pd. ,MM (2)
6217-6230
Abstract : 137
PDF : 39

Revitalizing Cooperative Human Resources: An Education and Perspective Analysis, Study at Medan Municipal City; Indonesia

DOI:https://doi.org/10.18535/ijsrm/v6i3.sh03
Karlonta Nainggolan (1), Tohap Parulian (2)
SH-2018-19-36
Abstract : 186
PDF : 44 XML : 19

Economic Impacts of AI-Driven Automation in Financial Services

DOI:https://doi.org/10.18535/ijsrm/v12i07.em07
Toluwani Babatunde Adeyeri (1)
6779-6791
Abstract : 283
PDF : 404

Machine Learning for Enhancing Mortgage Origination Processes: Streamlining and Improving Efficiency

DOI:https://doi.org/10.18535/ijsrm/v08i4.ec02
Hariharan Pappil Kothandapani (1)
Abstract : 71
PDF : 11

M-Commerce: Life Blood of Business

CA. Raj Garg (1)
Abstract : 17
PDF : 20

Shopping Involvement In Online Buyi Ng Strategic study with reference to antecedents and consequences

Shino Mathew, Dr. Hari Sundar.G (1)
Abstract : 22
PDF : 16

Customers' Opinions on Reasons for Using Online Banking: Experience of Customers in Tanzania

DOI:https://doi.org/10.18535/ijsrm/v9i05.em02
Richard Sikira (1)
2185-2195
Abstract : 63
PDF : 57

DATA PRIVACY AND REGULATORY COMPLIANCE IN THE USA: A CALL FOR A CENTRALIZED REGULATORY FRAMEWORK

DOI:https://doi.org/10.18535/ijsrm/v12i12.lla01
Olumide Ajayi (1)
573-584
Abstract : 369
PDF : 49

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 338
PDF : 141

Effect of Transformational Leadership Behaviour on Employees’ Career Development in Zenith International Bank (ZIB) Plc, North East 3 Zone, Adamawa State, Nigeria: Post COVID-19 Pandemic Experience

DOI:https://doi.org/10.18535/ijsrm/v12i05.em05
Dr. Stephen Pembi (1), Prof. John Ldama (2)
6307-6319
Abstract : 39
PDF : 25

Effect of Advertisment on Consumer Buying Behavior

Amrita Dhaliwal (1)
Abstract : 52
PDF : 77

The Role of Memory in LLMs: Persistent Context for Smarter Conversations

DOI:https://doi.org/10.18535/ijsrm/v12i11.ec04
Valentina Porcu (1)
1673-1691
Abstract : 189
PDF : 17
1 - 15 of 15 items