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ISSN : 2321-3418
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1 - 22 of 22 items

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 418
PDF : 241
DOI:https://doi.org/10.18535/ijsrm/v12i05.em03

Customer Experience and Behavioral Intentions: The Mediation Role of Customer Perceived Value

DOI:https://doi.org/10.18535/ijsrm/v7i10.em02
Fortune Edem Amenuvor (1), Kwasi Owusu-Antwi (2), Richard Basilisco (3), Bae Seong-Chan (4)
1359-1374
Abstract : 396
PDF : 532 XML : 120
DOI:https://doi.org/10.18535/ijsrm/v7i10.em02

The Influence of Tiktok Live Streaming, Customer Trust, and Customer Engagement on Electronic Product Purchase Decisions: The Mediating Role of Flow Experience among Followers of Tiktok @Kohcun

DOI:https://doi.org/10.18535/ijsrm/v13i07.em15
Nabila Amira (1), Hafasnuddin (2), Ahmad Nizam (3)
9436-9444
Abstract : 279
PDF : 108
DOI:https://doi.org/10.18535/ijsrm/v13i07.em15

From Menu to Memory: Enhancing Repurchase Intentions Through Menu Variety and Customer Experience

DOI:https://doi.org/10.18535/ijsrm/v13i02.em13
Hana Alfira (1), Dr. Meylani Tuti (2)
8463-8470
Abstract : 491
PDF : 257
DOI:https://doi.org/10.18535/ijsrm/v13i02.em13

The Influence of Emotional Attachment and Previous Experience on Repurchase Intention Mediated by Customer Trust in Tokopedia

DOI:https://doi.org/10.18535/ijsrm/v13i08.em09
Hasliza Razali (1), T. Meldi Kesuma (2), Ahmad Nizam (3)
9575-9588
Abstract : 441
PDF : 98
DOI:https://doi.org/10.18535/ijsrm/v13i08.em09

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 265
PDF : 293
DOI:https://doi.org/10.18535/ijsrm/v10i5.m02

Investigating the Relationship Between Cost of IT Investment and Benefits Realized from the IT Project Implementation Within the Public Sector

DOI:https://doi.org/10.18535/ijsrm/v13i08.ec05
Fredrick Bitta (1), Prof. Robert Oboko (2), Prof. Christopher Chepken (3)
2573-2586
Abstract : 355
PDF : 104
DOI:https://doi.org/10.18535/ijsrm/v13i08.ec05

Customer Satisfaction and Challenges in Online Food Delivery: A Study in Surigao del Sur

DOI:https://doi.org/10.18535/ijsrm/v13i05.em12
Kent G. Orcullo (1), James Q. Grefalde (2)
9039-9050
Abstract : 1971
PDF : 2435
DOI:https://doi.org/10.18535/ijsrm/v13i05.em12

Market Orientation’s Effect on Customer Value, Trust, Satisfaction, and EWOM when using the MRT

DOI:https://doi.org/10.18535/ijsrm/v12i04.em12
Ramahdhani Dwi Yulianti (1), Dr. Meylani Tuti, SS., M.Pd. ,MM (2)
6217-6230
Abstract : 388
PDF : 134
DOI:https://doi.org/10.18535/ijsrm/v12i04.em12

Revitalizing Cooperative Human Resources: An Education and Perspective Analysis, Study at Medan Municipal City; Indonesia

DOI:https://doi.org/10.18535/ijsrm/v6i3.sh03
Karlonta Nainggolan (1), Tohap Parulian (2)
SH-2018-19-36
Abstract : 338
PDF : 106 XML : 61
DOI:https://doi.org/10.18535/ijsrm/v6i3.sh03

Economic Impacts of AI-Driven Automation in Financial Services

DOI:https://doi.org/10.18535/ijsrm/v12i07.em07
Toluwani Babatunde Adeyeri (1)
6779-6791
Abstract : 1361
PDF : 688
DOI:https://doi.org/10.18535/ijsrm/v12i07.em07

Machine Learning for Enhancing Mortgage Origination Processes: Streamlining and Improving Efficiency

DOI:https://doi.org/10.18535/ijsrm/v08i4.ec02
Hariharan Pappil Kothandapani (1)
Abstract : 247
PDF : 106
DOI:https://doi.org/10.18535/ijsrm/v08i4.ec02

M-Commerce: Life Blood of Business

CA. Raj Garg (1)
Abstract : 107
PDF : 65
DOI:

Shopping Involvement In Online Buyi Ng Strategic study with reference to antecedents and consequences

Shino Mathew, Dr. Hari Sundar.G (1)
Abstract : 125
PDF : 66
DOI:

Applications of Artificial Intelligence (AI) In the Logistics Industry in Vietnam: Opportunities and Challenges

DOI:https://doi.org/10.18535/ijsrm/v13i05.ec06
Bui Hai Phong (1), Tran The Hai (2), Nguyen Linh Dan (3), Vu Tran Yen Chi (4), Pham Bach (5), Can Thuan Yen (6), Le Thu Giang (7)
2202-2207
Abstract : 521
PDF : 913
DOI:https://doi.org/10.18535/ijsrm/v13i05.ec06

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 313
PDF : 91
DOI:https://doi.org/10.18535/ijsrm/v13i02.em14

DATA PRIVACY AND REGULATORY COMPLIANCE IN THE USA: A CALL FOR A CENTRALIZED REGULATORY FRAMEWORK

DOI:https://doi.org/10.18535/ijsrm/v12i12.lla01
Olumide Ajayi (1)
573-584
Abstract : 811
PDF : 186
DOI:https://doi.org/10.18535/ijsrm/v12i12.lla01

The Role of Memory in LLMs: Persistent Context for Smarter Conversations

DOI:https://doi.org/10.18535/ijsrm/v12i11.ec04
Valentina Porcu (1)
1673-1691
Abstract : 468
PDF : 2719
DOI:https://doi.org/10.18535/ijsrm/v12i11.ec04

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 833
PDF : 332
DOI:https://doi.org/10.18535/ijsrm/v12i05.em11

Effect of Transformational Leadership Behaviour on Employees’ Career Development in Zenith International Bank (ZIB) Plc, North East 3 Zone, Adamawa State, Nigeria: Post COVID-19 Pandemic Experience

DOI:https://doi.org/10.18535/ijsrm/v12i05.em05
Dr. Stephen Pembi (1), Prof. John Ldama (2)
6307-6319
Abstract : 217
PDF : 154
DOI:https://doi.org/10.18535/ijsrm/v12i05.em05

Customers' Opinions on Reasons for Using Online Banking: Experience of Customers in Tanzania

DOI:https://doi.org/10.18535/ijsrm/v9i05.em02
Richard Sikira (1)
2185-2195
Abstract : 235
PDF : 149
DOI:https://doi.org/10.18535/ijsrm/v9i05.em02

Effect of Advertisment on Consumer Buying Behavior

Amrita Dhaliwal (1)
Abstract : 218
PDF : 224
DOI:
1 - 22 of 22 items

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h index 21
i10 index 67
ICV 2024 88.02

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