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Strengths, Weakness, Opportunities and Threats of Green Marketing

Dr.P. Nagarajan (1)
Abstract : 159
PDF : 439

Effect of Marketing Communication Tools on Student Enrolment in Private Universities in South Sudan

DOI:https://doi.org/10.18535/ijsrm/v12i08.em27
Omwenga Malach Ogeto (1), Atahir Adam Majan (2), Taban Augustine Joseph (3), Eri Okello (4)
7298-7309
Abstract : 249
PDF : 122

The Impact of Creative Content on Digital Marketing Effectiveness: A Comprehensive Analysis

DOI:https://doi.org/10.18535/ijsrm/v12i03.em19
Yuniarti Yuniarti (1), Muhammad Aziz (2), Hamsu Abdul Gani (3)
6179-6193
Abstract : 1186
PDF : 503

Green Marketing Orientation Towards Competitive Advantage and Marketing Performance of Non-Food SMEs in Java

DOI:https://doi.org/10.18535/ijsrm/v10i2.em06
Cheung Jean Karmel Toryanto (1), Farida Indriani (2)
3062-3062
Abstract : 471
PDF : 419

MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

DOI:https://doi.org/10.18535/ijsrm/v8i12.em01
Emmy Lilimantik (1)
2003-2010
Abstract : 260
PDF : 159

The Study of New Digital Adaptation In Marketing through Chatvertising And Their Impact On Young Consumers Mind

Krishan Kant Meena (1)
3538-3542
Abstract : 128
PDF : 84

The Impact of Social Media Marketing On SMES: A Case Study of Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em13
Muraina Olubunmi Titilayo (1), Dr Ammar Samour (2)
8800-8866
Abstract : 1924
PDF : 363

The Entreprenuerial Marketing: Concept, Nature And Orientations

DOI:https://doi.org/10.18535/ijsrm/v10i2.em03
Prof. Pushpa Hongal (1), Dr. N. Ramanjaneyalu (2), Dr. Gururaj Phatak (3)
3032-3039
Abstract : 175
PDF : 100

Global Marketing Strategic Approaches on Multi National Companies Product Development

DOI:https://doi.org/10.18535/ijsrm/v8i12.em08
Stavros Kalogiannidis (1), Katerina Melfou (2), Olympia Papaevangelou (3)
2084-2090
Abstract : 564
PDF : 274

Global Research Trends In Digital Marketing: A Bibliometric Analysis From Scopus (2015–2025)

DOI:https://doi.org/10.18535/ijsrm/v13i11.com01
Le Thi Ut (1)
95-104
Abstract : 148
PDF : 31

Trends in the Utilization of Outsourced Marketing Departments by Landlords of Boarding Rooms in Ho Chi Minh City

DOI:https://doi.org/10.18535/ijsrm/v12i06.em05
Mai Thi Dung (1), Nguyen Ngoc Quynh Nga (2)
6606-6617
Abstract : 157
PDF : 110

Perspectives and Difficulties of Green Marketing: An analysis in the context of Bangladesh

DOI:https://doi.org/10.18535/ijsrm/v12i06.em04
Shimun Nahar (1)
6600-6605
Abstract : 199
PDF : 147

The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic

DOI:https://doi.org/10.18535/ijsrm/v10i7.em01
Bwalya Katongo (1), Nsama Musawa (2)
3660-3670
Abstract : 758
PDF : 628

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 1450
PDF : 222

Analysing the Impact of Customer Service among Taxi Drivers in the New Juaben South Municipality.

DOI:https://doi.org/10.18535/ijsrm/v7i1.em05
Richard Amoasi (1), Seth Tuffour Osei-Tutu (2), Margaret Amoasi (3)
969-977
Abstract : 192
PDF : 179

Marketing Analysis of Big Chilli in Sembalun District, East Lombok District

DOI:https://doi.org/10.18535/ijsrm/v12i02.em03
Jannata (1), Suparmin (2), Abdullah Usman (3)
5850-5858
Abstract : 676
PDF : 203

Analysis of Onion Marketing Structure in Yola North Local Government Area of Adamawa State, Nigeria

DOI:https://doi.org/10.18535/ijsrm/v6i10.em02
Muhammad Auwal Ahmed (1), Abdulazeez Idris (2), Maurice David Chinda (3)
EM-2018-734-743
Abstract : 265
PDF : 125

Trust Mediates Channel Integration And Viral Marketing In Repurchase Intention Golds Saving Products In PT Pegadaian Pringgan Medan

DOI:https://doi.org/10.18535/ijsrm/v11i06.em03
Romindo M Pasaribu (1), Frans Y Tampubolon (2), Vinsensius Matodang (3)
4956-4966
Abstract : 347
PDF : 199

Effectuation Strategy and Niche Marketing for Competitive Advantage

DOI:https://doi.org/10.18535/ijsrm/v11i05.em05
Farika Nikmah (1), Erlangga Andi Sukma (2), Evi Suwarni (3), Candra Wahyu Hidayat (4)
4903-4910
Abstract : 512
PDF : 1051

Strategic Marketing Management Influence on Making E-Commerce Promotions

DOI:https://doi.org/10.18535/ijsrm/v10i1.em11
Kalogiannidis Stavros (1), Foteini A. Kagioglou (2), Olympia Papaevangelou (3)
2949-2955
Abstract : 618
PDF : 287

Understanding Digital Marketing Strategy

Pinaki Mandal, Prof. Nitin Joshi (1)
Abstract : 895
PDF : 413

Influence of EWOM, Perceived Risk and Trust on Purchase Intention in M-Commerce

DOI:https://doi.org/10.18535/ijsrm/v13i08.em03
Adinda Putri Ramdhani (1), Icut Zulfiani (2), Keyla Putrika Iwank (3), Evelyn Hendriana (4)
9510-9529
Abstract : 654
PDF : 220

Digital Marketing Strategies of Uniqlo in China: Insights from Consumer Perception and Behaviour

DOI:https://doi.org/10.18535/ijsrm/v13i06.em05
Rose Lamichhane (1), Prince Keshar Lamichhane (2)
9186-9192
Abstract : 1320
PDF : 389

Effect of Entrepreneurial Marketing Practice on Performance of Small and Medium Agro Based Youth Enterprises in Kenya

DOI:https://doi.org/10.18535/ijsrm/v12i01.em05
Susan Nekesa Ngera (1), Prof Gregory S. Namusonge (2), Dr. Elizabeth Nambuswa Makokha (3)
5763-5777
Abstract : 536
PDF : 188

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1683
PDF : 717
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