Marketing Analysis of Big Chilli in Sembalun District, East Lombok District
Downloads
The aim of this research is to analyze the structure, behavior and performance of the large chili market in Sembalun District, East Lombok Regency. With 80 farmer respondents and 37 marketing institutions consisting of 17 collectors, 8 wholesalers and 12 retailers. The data sources used are primary data and secondary data. The method used in this research is snowball sampling. The research results show that the large chili market structure in Sembalun District is classified as a monopolistic competition market structure. The market behavior of the large chili buying and selling process in Sembalun sub-district forms six types of marketing channels involving five marketing institutions. The longest channel is the first channel, namely from Farmers - Village Level Collectors - District Level Collectors - Retailers and then Consumers. Prices for large chili commodities tend to be determined by traders. The most efficient performance of the large chili market in Sembalun District, seen from the indicators of marketing margin, farmer share and profit to cost ratio, is the VI marketing channel, namely farmers directly to consumers.
Downloads
Anindita, R. 2004. Marketing of Agricultural Products. Surabaya: Papyrus
Asmarantaka RW. 2009. Marketing of Agricultural Products. In Anthology Agribusiness Marketing Series. Department of Agribusiness, Faculty of Economics and Management IPB. Bogor: IPB Press.
Central Statistics Agency, 2023. Indonesia in Numbers. Central Statistics Agency Jakarta.
Central Statistics Agency West Nusa Tenggara Province. NTB in Numbers, Mataram. https://ntb.bps.go.id/pJakartaublicatio 11-26-21
Dewi, Novia, Jumarti Yusri, Ari Yolanda Saputra, 2017. Analysis of Behavioral Structure and Market Performance. Journal of Agribusiness 19(1), P: 1412 – 4807
Directorate General of Horticulture. 2020. Development of Volume and Import Export Value of Horticultural Commodities 2017-2020
Jaya, W.K. 2001. Industrial Economics. Yogyakarta (ID): Faculty of Economics. Gajah Mada University
Limbong, W. H., Sitorus, P., 1987. Introduction to Agricultural Trading Management. Department of Agricultural Socioeconomic Sciences. Faculty of Agriculture. Agricultural Institute. Bogor.
Mahmud, Amir, 2019. Reconstruction of Sayogyo's Thoughts on Poverty in Agrarian Affairs. Agrarian and Land Journal. 5(1)
Ministry of Communication and Information Jakarta, 2021. Productive Work Force. Ministry of Communication and Information. Jakarta. https://www.kominfo.go.id/content/detail/33004/angkatan-kerja-produktif-melayang/0/article
Nina, N. (2014) Snowball Sampling Technique in Field Research. Architecture Department, Faculty of Engineering, BINUS University Jln. K.H. Shahdan No. 9, Palmerah, West Jakarta
Puspitasari, Anisa, et al. 2020. Structure, Behavior and Marketing Performance of Red Cayenne Pepper in Cigalontang District. Journal of Agribusiness Systems. 1(1)
Siti, S. F., & Emi, M. (2022). Concentration of Large and Medium Industries in Kbli 2 in Lampung Province. Multidisciplinary Journal of Science, 1(6), P: 1235-1245
Sugiarto & Tedy, H., 2002. Microeconomics A Comprehensive Study. Publisher PT Gramedia main library jaiarta, 2002.
Tajidan, Sudjatmiko, D.D. 2022. Agricultural Marketing and Agribusiness Value Chain. Mataram University press Bina Karya Tani Team, 2008. Chili Planting Guidelines. Bandung: CV publisher. YRAMA WIDYA
Yasin, Muhammad. Joko Priyono. 2016. "Analysis of Age, Salary and Dependent Factors on Home Industry Shoe Production in Sidoarjo (Case Study in Krian District)". Journal of Economics and Business 1(1). Surabaya. University Faculty of Economics 17 August 1945. 1(1), p: 95-120.
Copyright (c) 2024 Jannata, Suparmin, Abdullah Usman
This work is licensed under a Creative Commons Attribution 4.0 International License.
