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1 - 19 of 19 items

The Influence of Brand, Attitude, and Brand Knowledge on Purchase Intention and Its Impact on Purchase Decisions for Organic Food Products in Banda Aceh

DOI:https://doi.org/10.18535/ijsrm/v13i08.em07
Iqbal Maulana (1), Mukhlis (2), T. Meldi Kesuma (3)
9555-9564
Abstract : 535
PDF : 132

Analysis of Factors Influencing Consumer Purchase Decision of Cellular Phones

DOI:https://doi.org/10.18535/ijsrm/v5i7.69
Puneet Walia, Dr. Lalit Singla (1)
6347-6356
Abstract : 91
PDF : 107

Effects of Product Quality and Promotion on Purchase Decision: A Case Study of The Lanang Suhang Soluble Coffee In Lahat Regency

DOI:https://doi.org/10.18535/ijsrm/v9i12.em6
Titi Hasanah (1), Hestin (2), hardiyansyah (3)
2765-2775
Abstract : 355
PDF : 209

Factors Influence on Customer Purchase Decisions Through Customer Engagement

DOI:https://doi.org/10.18535/ijsrm/v12i08.em06
Husni Mubarok (1), Al Agus Kristiadi (2), Etty Nurwaty (3)
7040-7049
Abstract : 246
PDF : 187

Enhancing Consumer Trust and Purchase Decisions Through Online Reviews and Hedonic Factors: A Study of Coffee Shops in Jakarta

DOI:https://doi.org/10.18535/ijsrm/v12i07.em09
Hana Alfira (1), Pamuji Gesang Raharjo (2), Al Agus Kristiadi (3)
6804-6814
Abstract : 424
PDF : 146

The Influence of Tiktok Live Streaming, Customer Trust, and Customer Engagement on Electronic Product Purchase Decisions: The Mediating Role of Flow Experience among Followers of Tiktok @Kohcun

DOI:https://doi.org/10.18535/ijsrm/v13i07.em15
Nabila Amira (1), Hafasnuddin (2), Ahmad Nizam (3)
9436-9444
Abstract : 335
PDF : 114

Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image

DOI:https://doi.org/10.18535/ijsrm/v8i02.em07
Menur Kusumaningtyas (1), Sri Lestari (2), Hendra Dwi Prasetyo (3), Tri Wahyudi (4), Johni Harius Putranto (5)
1610-1614
Abstract : 270
PDF : 143

The Effect of Product Quality, Price and Promotion on the Purchase Decision of Indihome Services Pt. Telkom Indonesia (Study on Indihome Consumers in Semarang City Area)

DOI:https://doi.org/10.18535/ijsrm/v11i01.em11
Agnes May Pangestika (1), Setia Iriyanto (2), Edy Purwanto (3)
4507-4515
Abstract : 544
PDF : 448

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 674
PDF : 321

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 243
PDF : 109

Consumer's Buying Preference For Electronic Products In India; Online Vs Retail

J. Martin Leonard Dr.N.S.Shibu (1)
3812-3818
Abstract : 175
PDF : 140

The Impact of Store Atmosphere and Product Variation on Customer Preference : Study at Tjap Djajakarta Cafe Malang

DOI:https://doi.org/10.18535/ijsrm/v12i10.em19
Hanif Fikri (1), Asminah Rachmi (2), Achmad Zaini (3), Rusdi (4)
7757-7763
Abstract : 314
PDF : 128

The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 827
PDF : 348 XML : 73

A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)

DOI:https://doi.org/10.18535/ijsrm/v5i7.80
Fazeen Rasheed . A.K (1)
6455-6460
Abstract : 128
PDF : 267

The Impact of the digitalization and the policy changes on the Savings Instruments (Saving Certificates) in Bangladesh: a response from the investors.

DOI:https://doi.org/10.18535/ijsrm/v9i08.em02
Ashish Basak (1)
2353-2365
Abstract : 219
PDF : 221

Perception On Corporate Retail Outlet On Consumers In Salem City

Dr.N. Chandrasekaran, (1)
Abstract : 151
PDF : 64

Sentiment analysis on product purchase through e commerce

DOI:https://doi.org/10.18535/ijsrm/v5i6.13
Sreyasi Rupa De, Prof. Samir Kumar Bandyopadhyay (1)
Abstract : 169
PDF : 86

Use of social network sites and compulsive buying behavior: Litterature review using PRISMA

DOI:https://doi.org/10.18535/ijsrm/v13i03.em06
Aicha Boulala (1), Hasnaa GABER (2), Adil BOULAHOUAL (3)
8576-8582
Abstract : 578
PDF : 199

The Influence of Price and Product Variety on Purchase Decisions at Kopi Kenangan Dharmahusada Branch, Surabaya

DOI:https://doi.org/10.18535/ijsrm/v12i11.em16
Liling Listyawati (1), Sabina Kahla Syahrani (2), Galuh Ajeng Ayuningtiyas (3)
7987-7998
Abstract : 457
PDF : 156
1 - 19 of 19 items