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1 - 17 of 17 items

The Influence of Brand, Attitude, and Brand Knowledge on Purchase Intention and Its Impact on Purchase Decisions for Organic Food Products in Banda Aceh

DOI:https://doi.org/10.18535/ijsrm/v13i08.em07
Iqbal Maulana (1), Mukhlis (2), T. Meldi Kesuma (3)
9555-9564
Abstract : 530
PDF : 128

The Influence of Celebrity Endorsement, Price, and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator in Skincare Products in Banda Aceh City

DOI:https://doi.org/10.18535/ijsrm/v13i07.em16
Yuwandri Rahmadiansyah (1), Jasman J Ma’aruf (2), Sorayanti Utami (3)
9445-9453
Abstract : 699
PDF : 188

The Influence of Service Quality and Price Perception on Brand Image and Their Impact on Purchase Intention(A Study of Bread and Cake Shops in Sinabang)

DOI:https://doi.org/10.18535/ijsrm/v13i10.em03
Ahmad Fuad MR. Ibrahim (1), Muhammad Adam (2), Mahdani Ibrahim (3)
9810-9826
Abstract : 650
PDF : 123

Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka

DOI:https://doi.org/10.18535/ijsrm/v7i2.em02
Kalaimahal S (1), Kumaradeepan, K (2)
986-991
Abstract : 223
PDF : 140

Insurance for the Uninsured: Exploring Drivers of Life Insurance Intent in Ghana’s Informal Economy

DOI:https://doi.org/10.18535/ijsrm/v13i05.em03
Akura-Asase Edna Yawa (1), Mary Abra Amenuku (2), Bashiru Mohammed (3)
8927-8944
Abstract : 608
PDF : 232

Influence of EWOM, Perceived Risk and Trust on Purchase Intention in M-Commerce

DOI:https://doi.org/10.18535/ijsrm/v13i08.em03
Adinda Putri Ramdhani (1), Icut Zulfiani (2), Keyla Putrika Iwank (3), Evelyn Hendriana (4)
9510-9529
Abstract : 654
PDF : 220

Consumer Satisfaction as a Mediator of the Influence of Facilities, Price, and Taste on Repeat Purchase Intention at Mi Gacoan in Taman Sidoarjo.

DOI:https://doi.org/10.18535/ijsrm/v12i11.em11
Sandra Oktaviana (1), Fedianty Augustinah (2), Damajanti Sri Lestari (3), Andry Herawati (4), Liling Listyawati (5)
7914-7928
Abstract : 670
PDF : 207

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 296
PDF : 209

Determinants of Consumer Intention to Purchase Via E-Commerce Platforms: A Quantitative Perspective

DOI:https://doi.org/10.18535/ijsrm/v13i07.em06
Abid Datul Mukhoyaroh (1), Nurul Lailiyah (2), Suspahariati Suspahariati (3)
9347-9352
Abstract : 378
PDF : 96

The Impact of Social Media Marketing On SMES: A Case Study of Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em13
Muraina Olubunmi Titilayo (1), Dr Ammar Samour (2)
8800-8866
Abstract : 1924
PDF : 363

Decoding Tiktok E-Wom: Unraveling Its Impact On Consumer Purchase Intentions For Saff & Co Products

DOI:https://doi.org/10.18535/ijsrm/v12i08.em15
Lusiana Zulfa Amelia Damayanti S.M. (1), Prof. Dra. Indrawati, M.M., Ph.D. (2)
7035-7142
Abstract : 515
PDF : 190

Consumer Behavior Towards Purchase Intention of Seafood Processed Products in The Province of West Nusa Tenggara

DOI:https://doi.org/10.18535/ijsrm/v10i1.em4
Zulkieflimansyah (1), Muhammad Nurjihadi (2), Jayanti Mandasari (3), Ayu Levia Tryana (4), Rozzy Aprirachman (5)
2864-2870
Abstract : 194
PDF : 129

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 672
PDF : 310

M-Commerce: Life Blood of Business

CA. Raj Garg (1)
Abstract : 110
PDF : 67

Shopping Involvement In Online Buyi Ng Strategic study with reference to antecedents and consequences

Shino Mathew, Dr. Hari Sundar.G (1)
Abstract : 129
PDF : 68

The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 817
PDF : 348 XML : 73

The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor (Study on Youtube Users)

DOI:https://doi.org/10.18535/ijsrm/v10i12.em04
sanggya gana bisatya (1), I Made Sukresna (2)
4303-4313
Abstract : 1063
PDF : 348
1 - 17 of 17 items