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1 - 16 of 16 items

The Effect of Product Quality, Price and Promotion on the Purchase Decision of Indihome Services Pt. Telkom Indonesia (Study on Indihome Consumers in Semarang City Area)

DOI:https://doi.org/10.18535/ijsrm/v11i01.em11
Agnes May Pangestika (1), Setia Iriyanto (2), Edy Purwanto (3)
4507-4515
Abstract : 474
PDF : 434

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 825
PDF : 330

Analysis of the Influence of Brand Image and Product Variety on  Purchasing Decisions for Wizzmie in Sidoarjo Regency

DOI:https://doi.org/10.18535/ijsrm/v12i10.em17
Fedianty Augustinah (1), Liling Listyawati (2), Andry Herawati (3), Saviola Putra Perdana (4)
7737-7750
Abstract : 401
PDF : 99

The Influence of Destination Branding and the TikTok Platform on Purchase Decisions at DEWI Pandawa, Ponokawan Village, Krian, Sidoarjo

DOI:https://doi.org/10.18535/ijsrm/v12i11.em04
Bunga Zulkarnain (1), Fedianty Augustinah (2), Liling Listyawati (3)
7847-7857
Abstract : 712
PDF : 101

Consumer Behavior Towards Purchase Intention of Seafood Processed Products in The Province of West Nusa Tenggara

DOI:https://doi.org/10.18535/ijsrm/v10i1.em4
Zulkieflimansyah (1), Muhammad Nurjihadi (2), Jayanti Mandasari (3), Ayu Levia Tryana (4), Rozzy Aprirachman (5)
2864-2870
Abstract : 188
PDF : 121

The Influence of Price and Product Variety on Purchase Decisions at Kopi Kenangan Dharmahusada Branch, Surabaya

DOI:https://doi.org/10.18535/ijsrm/v12i11.em16
Liling Listyawati (1), Sabina Kahla Syahrani (2), Galuh Ajeng Ayuningtiyas (3)
7987-7998
Abstract : 385
PDF : 149

The Influence of Brand, Attitude, and Brand Knowledge on Purchase Intention and Its Impact on Purchase Decisions for Organic Food Products in Banda Aceh

DOI:https://doi.org/10.18535/ijsrm/v13i08.em07
Iqbal Maulana (1), Mukhlis (2), T. Meldi Kesuma (3)
9555-9564
Abstract : 490
PDF : 117

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 659
PDF : 292

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 1426
PDF : 217

Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image

DOI:https://doi.org/10.18535/ijsrm/v8i02.em07
Menur Kusumaningtyas (1), Sri Lestari (2), Hendra Dwi Prasetyo (3), Tri Wahyudi (4), Johni Harius Putranto (5)
1610-1614
Abstract : 241
PDF : 129

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 224
PDF : 82

A STUDY ON CONSUMER BEHAVIOUR TOWARDS BRANDED UPS IN TIRUPATTUR TOWN

*P.Madevan. *M. Thirupathi (1)
Abstract : 123
PDF : 54

Application of Fuzzy - AHP - Topsis Model Integration to Select Green C2C Websites in Online Shopping

DOI:https://doi.org/10.18535/ijsrm/v12i11.em10
Tran Trung Dung (1)
7909-7913
Abstract : 493
PDF : 139

The Influence of Celebrity Endorsement, Price, and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator in Skincare Products in Banda Aceh City

DOI:https://doi.org/10.18535/ijsrm/v13i07.em16
Yuwandri Rahmadiansyah (1), Jasman J Ma’aruf (2), Sorayanti Utami (3)
9445-9453
Abstract : 625
PDF : 168

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1585
PDF : 701

Predictive Analysis of Consumer Behaviour and Brand Preference Using Data Science: A Case Study of Nigerians In The United Kingdom

DOI:https://doi.org/10.18535/ijsrm/v13i07.ec03
Linus Emeka Okemili (1), Joseph Danquah (2)
2386-2405
Abstract : 449
PDF : 111
1 - 16 of 16 items