Application of Fuzzy - AHP - Topsis Model Integration to Select Green C2C Websites in Online Shopping
Downloads
In today's digital age, online shopping has become an indispensable part of daily life. The strong development of e-commerce platforms helps consumers easily search and choose products from around the world with just a few clicks. Making purchasing decisions is not simple when buyers have to consider many factors such as price, quality, brand and many other factors. To support smart consumers in shopping, the study applied the Fuzzy - AHP - Topsis integrated model to evaluate purchasing criteria on 4 popular C2C websites: Shopee, Tiki, Lazada and Sendo.
Downloads
1. Pham Thi Thanh Thuy (2017). Construction management tools and techniques - Part 3: Multi-criteria decision method, Ho Chi Minh City University of Architecture Publishing House, Ho Chi Minh City.
2. H. H. Chang, Y. H. Yeh (2011), "A survey analysis of service quality for domestic airlines," Expert Systems with Applications, vol. 38, no. 1, pp. 38-46.
3. G. A. Montibeller, F. H. A. J. Liberatore (2005), "Using decision aiding methods to enhance the design of conjoint analysis experiments in non-market valuation: A case study," Journal of Multi-Criteria Decision Analysis, vol. 13, no. 5-6, pp. 285-303, 2005.
4. H. J. Zimmerman (2012), "Fuzzy Multiattribute Decision-Making: Methods and Applications," Springer Science & Business Media.
5. Opricovic, S. (2013). Fuzzy AHP and TOPSIS methods for machine tool selection. Procedia CIRP, 7, 692-697.
Copyright (c) 2024 Tran Trung Dung
This work is licensed under a Creative Commons Attribution 4.0 International License.
