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Analysis of Positive Emotion Mediation Between Store Atmosphere, Sales Promotion, and Impulse Buying at Uniqlo Surabaya Outlets

DOI:https://doi.org/10.18535/ijsrm/v13i09.em07
Aristha Adinegara (1), Wiwik Handayani (2), Muhadjir Anwar (3)
9718-9727
Abstract : 398
PDF : 81

The Impact of Store Atmosphere and Product Variation on Customer Preference : Study at Tjap Djajakarta Cafe Malang

DOI:https://doi.org/10.18535/ijsrm/v12i10.em19
Hanif Fikri (1), Asminah Rachmi (2), Achmad Zaini (3), Rusdi (4)
7757-7763
Abstract : 303
PDF : 126

The Relevance of iBox Store Atmosphere: Building Customer Satisfaction and Loyalty

DOI:https://doi.org/10.18535/ijsrm/v11i01.em05
Steven Hans (1), Rizky Fauzan (2), Bintoro Bagus Purmono (3), Nur Afifah (4), Harry Setiawan (5)
4451-4457
Abstract : 465
PDF : 248

Factors Influence on Customer Purchase Decisions Through Customer Engagement

DOI:https://doi.org/10.18535/ijsrm/v12i08.em06
Husni Mubarok (1), Al Agus Kristiadi (2), Etty Nurwaty (3)
7040-7049
Abstract : 232
PDF : 168
1 - 4 of 4 items