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The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 295
PDF : 407

Review the Impact of Advertising and Sale Promotion on Brand Equity

Jincy K. john, Naveen kumar (1)
Abstract : 25
PDF : 25

Some notes on z- scores and t- scores

Sahana prasad (1)
Abstract : 41
PDF : 178

The Influence of Brand Experience and Brand Attitude on Repurchase Intention with Brand Equity as a Mediating Variable on Iphone Users in Aceh

DOI:https://doi.org/10.18535/ijsrm/v12i07.em05
Muhammad Zidan Al Hafidh (1), Muhammad Adam (2), Mukhlis (3)
6761-6769
Abstract : 82
PDF : 35

Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka

DOI:https://doi.org/10.18535/ijsrm/v7i2.em02
Kalaimahal S (1), Kumaradeepan, K (2)
986-991
Abstract : 69
PDF : 39

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 138
PDF : 117

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 134
PDF : 116

Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies

DOI:https://doi.org/10.18535/ijsrm/v10i12.em09
Muhammad Khadafi (1), I Made Sukresna (2)
4340-4350
Abstract : 110
PDF : 69

Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies

Richard Remedios (1)
Abstract : 32
PDF : 20

Trends in the Utilization of Outsourced Marketing Departments by Landlords of Boarding Rooms in Ho Chi Minh City

DOI:https://doi.org/10.18535/ijsrm/v12i06.em05
Mai Thi Dung (1), Nguyen Ngoc Quynh Nga (2)
6606-6617
Abstract : 44
PDF : 33

Foreign Direct Investment In Brand Retail Sector In India: A Forecasting Approach

Dr.K.Tirumalaiah, V.Satish Kumar W.R.Sony (1)
Abstract : 32
PDF : 28
1 - 11 of 11 items