Search

Advanced filters
1 - 13 of 13 items

Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 173
PDF : 126

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 358
PDF : 206

The Influence of Brand Experience and Brand Attitude on Repurchase Intention with Brand Equity as a Mediating Variable on Iphone Users in Aceh

DOI:https://doi.org/10.18535/ijsrm/v12i07.em05
Muhammad Zidan Al Hafidh (1), Muhammad Adam (2), Mukhlis (3)
6761-6769
Abstract : 232
PDF : 95

Exploring antecedents of destination brand engagement of tourists: The roles of destination brand experience and destination brand authenticity.

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh02
Muponya Isaac (1), Chiyangwa Rumbidzai (2)
1855-1870
Abstract : 169
PDF : 106

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 221
PDF : 184

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 265
PDF : 65

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 227
PDF : 216

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 746
PDF : 297

Analysis of Positive Emotion Mediation Between Store Atmosphere, Sales Promotion, and Impulse Buying at Uniqlo Surabaya Outlets

DOI:https://doi.org/10.18535/ijsrm/v13i09.em07
Aristha Adinegara (1), Wiwik Handayani (2), Muhadjir Anwar (3)
9718-9727
Abstract : 49
PDF : 7

Looking for Employees Efficiency? Change the System through Value Stream Mapping

DOI:https://doi.org/10.18535/ijsrm/v7i3.sh02
Jayantha K. (1), Tharangani D. P. (2)
431-439
Abstract : 81
PDF : 72

Application of Fuzzy - AHP - Topsis in Online Shopping Selection On B2C E-Commerce Websites

DOI:https://doi.org/10.18535/ijsrm/v12i05.ec04
Tran Trung Dung (1), Le Thi Minh Hai (2), Hoang Tra My (3), Nguyen Hoang Mai (4), Cao Ha Khanh Linh (5)
1196-1206
Abstract : 138
PDF : 112

Global Leadership and Sustainability

DOI:https://doi.org/10.18535/ijsrm/v12i08.em03
Koh Han Wen Kelvin (1)
7015-7026
Abstract : 464
PDF : 286

Sentiment Analysis using Enhanced Data Dictionary

DOI:https://doi.org/10.18535/ijsrm/v5i7.05
Neha Tyagi Dr. Bhaskar Pant Neelam Singh (1)
5816-5820
Abstract : 85
PDF : 73
1 - 13 of 13 items