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Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 70
PDF : 64

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 200
PDF : 82

The Influence of Brand Experience and Brand Attitude on Repurchase Intention with Brand Equity as a Mediating Variable on Iphone Users in Aceh

DOI:https://doi.org/10.18535/ijsrm/v12i07.em05
Muhammad Zidan Al Hafidh (1), Muhammad Adam (2), Mukhlis (3)
6761-6769
Abstract : 82
PDF : 35

Exploring antecedents of destination brand engagement of tourists: The roles of destination brand experience and destination brand authenticity.

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh02
Muponya Isaac (1), Chiyangwa Rumbidzai (2)
1855-1870
Abstract : 76
PDF : 30

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 82
PDF : 44

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 126
PDF : 20

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 134
PDF : 116

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 474
PDF : 173

Sentiment Analysis using Enhanced Data Dictionary

DOI:https://doi.org/10.18535/ijsrm/v5i7.05
Neha Tyagi Dr. Bhaskar Pant Neelam Singh (1)
5816-5820
Abstract : 39
PDF : 21

Application of Fuzzy - AHP - Topsis in Online Shopping Selection On B2C E-Commerce Websites

DOI:https://doi.org/10.18535/ijsrm/v12i05.ec04
Tran Trung Dung (1), Le Thi Minh Hai (2), Hoang Tra My (3), Nguyen Hoang Mai (4), Cao Ha Khanh Linh (5)
1196-1206
Abstract : 42
PDF : 39

Looking for Employees Efficiency? Change the System through Value Stream Mapping

DOI:https://doi.org/10.18535/ijsrm/v7i3.sh02
Jayantha K. (1), Tharangani D. P. (2)
431-439
Abstract : 37
PDF : 23

Global Leadership and Sustainability

DOI:https://doi.org/10.18535/ijsrm/v12i08.em03
Koh Han Wen Kelvin (1)
7015-7026
Abstract : 242
PDF : 132
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