Application of Fuzzy - AHP - Topsis in Online Shopping Selection On B2C E-Commerce Websites

Tran Trung Dung; Le Thi Minh Hai; Hoang Tra My; Nguyen Hoang Mai; Cao Ha Khanh Linh

doi:10.18535/ijsrm/v12i05.ec04

Abstract

In today's digital age, online shopping is not only a trend but also an indispensable part of our daily lives. With the convenience and diversity of e-commerce websites, consumers can easily experience and choose goods and services from all over the world in just a few clicks. However, making online shopping decisions is not always easy. Consumers often have to face a number of factors such as price, product quality, brand, after-sales service, delivery time and many other factors, as well as facing uncertainty and ambiguity in the information. reviews. To help users choose products effectively, the Fuzzy - AHP - Topsis integration model has been applied in this research topic to propose evaluation criteria for choosing to buy products on 4 B2C websites including Shopee, Tiki, Lazada, Sendo.

Keywords

Online B2C

References

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[refR-1] Pham Thi Thanh Thuy (2017). Construction management tools and techniques - Part 3: Multi-criteria decision method, Ho Chi Minh City University of Architecture Publishing House, Ho Chi Minh City.Google Scholar ↗

[refR-2] Tran Thi Tham (2020), “Fuzzy - AHP - TOPSIS integrated model to evaluate online sales websites, Scientific Journal of Can Tho University, volume 56, number 1A, pages 37 - 48.Google Scholar ↗

[refR-3] H. H. Chang, Y. H. Yeh (2009), "A modified VIKOR method for multiple criteria decision making - A case study on the selection of the location of TFT-LCD fabs," European Journal of Operational Research, vol. 196, no. 2, pp. 652-659, 2009.Google Scholar ↗

[refR-4] H. H. Chang, Y. H. Yeh (2011), "A survey analysis of service quality for domestic airlines," Expert Systems with Applications, vol. 38, no. 1, pp. 38-46.Google Scholar ↗

[refR-5] G. A. Montibeller, F. H. A. J. Liberatore (2005), "Using decision aiding methods to enhance the design of conjoint analysis experiments in non-market valuation: A case study," Journal of Multi-Criteria Decision Analysis, vol. 13, no. 5-6, pp. 285-303, 2005.Google Scholar ↗

[refR-6] H. J. Zimmerman (2012), "Fuzzy Multiattribute Decision-Making: Methods and Applications," Springer Science & Business Media.Google Scholar ↗

[refR-7] Opricovic, S. (2013). Fuzzy AHP and TOPSIS methods for machine tool selection. Procedia CIRP, 7, 692-697.Google Scholar ↗