Market and Brand Positioning and Sustainability Strategies in International Marketing

Knowing that all failures prepare people for different and more beautiful things rather than being obstacles, and seeing the failure process as an adventure will be the only approach that will bring a person to ultimate success. Marketing has always been an important determinant for companies. There were certain eras which devided marketing techniques to a timeline. During the production period, which was dominating the global system after industrial revolution, marketing methods were simple.

Firms were providing the product which consumer needs, so during that time consumer did not have multiple choices but with the competition involved in the equation and with wider product range, consumer changed his position and became the one who chooses the product.  We researched on  trademarks, market positioning, brand’s ınnovation, successful innovators, brand management, market segmentation in this article.