IKEA and Wal-Mart: Comparison of Transferable Factory Specific Advantages (FSAs) in Internationalization
Downloads
This study investigates the cases of two mega size retailers, IKEA and Wal-Mart and their internationalization approaches. Whereas IKEA is a Sweden based company that started in 1934 and expanded to 52 countries by 2021 with 378 stores, Wal-Mart is US based company started in 1962 and expanded throughout 26 countries by 2021 with 11,443 stores.
Downloads
Verbeke, 2013 International Business Strategy (2nd ed), Cambridge
http://www.ibtimes.com/ikea-signs-agreements-2-indian-states-open-stores-country-1694748
http://www.executiveforums.com/resource.php?rID=65&rType=A
Core Competence- Based Differentiation Strategy: Creating Competitive Advantage, Journal of Global Strategic Management June 2008
https://pmbarobinson.wordpress.com/2013/02/16/ikeas-core-advantages/
Copyright (c) 2021 International Journal of Scientific Research and Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
