A Brand Recognition of Fish Sauce Origin of Hai Phong through the Case Study of the Retail Market in Hanoi City
Economic
Downloads
Dear Editors!
The author is very happy to know the information of the Journal and wishes to submit the article with the topic: "
BRAND RECOGNITION OF FISH SAUCE ORIGIN OF HAI PHONG THROUGH THE CASE STUDY OF THE RETAIL MARKET IN HANOI CITY".
We hope to receive the attention of the Journal to improve the author's article. The author looks forward to receiving the earliest reply from the editor.
Sincerely thank!
Downloads
Aaker, D. A.,1991. ManagingBrandEquity: Capitalizing on theValue of a BrandName, TheFree Press, New York.
AMA Dictionary. 2015. Consumer definition. In Aggarwal, P., 2004. The Effects of Brand Relationship Norms on Consumer Attitudes and Behaviour. Journal of Consumer Research. Vol. 31. 2004. P.87 – 101
Babčanová, D., 2010. Proposal of Brand Building and Brand Management Methodology of Industrial Plants: Disertation Thesis, MTF STU, Bratislava.
Chi, H, K., Yeh, H, R., Huang, M, W., 2008. The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention The Mediating Effect of Advertising Endorser, Retrieved October 20, 2015.
Hislop, M. 2001. An Overview of Branding and Brand Measurement for Online Marketers. Dynamic Logic's Branding, Vol. 101, pp. 1-22.
Holt, D. B., 2015. Brands and Branding. Cultural Strategy Group.
Jalilvand, M, R., Samiei, N., Mahdavinia, S, H., 2011. The Effect of Brand Equity Components on Purchase Intention, International Business andMmanagement, 2 (2), 149-158.
Kotler, Ph.,Keller, K. L., Koshy, A., Jha, M., 2013. Marketing Management: A South AsianPerspective, 14th Edition. Imprint PearsonEducation, 2013, 728 p. ISBN 9788131767160.
Loken, B., Ahluwalia, R. And Houston, M. J., 2010. Brands and Brand Management. Contemporary Research Perspectives, Psychology Press, New York.
Moisescu, O. I., 2009. The Importance of Brand Awareness in Consumers'Buying Decision and Perceived Risk Assessment.
Richardson, P. S., Jain, A.K., Dick, A., 1996. House Hold store Brand Proness:a framework. Journal of retailing, Volume 72, No 2, pp159-185.
Shende, W. 2014. Analysis of Research in Consumer Behaviour of Automobile Passenger Car Customer. International Journal of Scientific and research Publications, Vol. 4, Issue 2, 1, 8 p.
Transparency Inc., 2005. The Value Proposition of Identity and Brand Management.
Winkielman P., Schwarz N., Reber R., and Fazendeiro T. A., 2000. Affective and CognitiveConsequences of VisualFluency: WhenSeeingisEasy on theMind. In: Visual Persuasion (ed. R. Batra), Ann-Arbor Michigan.
Zhang, Y., 2015. TheImpact of Brand Image on ConsumeBehavior: A LiteratureReview. Open Journal of Business and Management, 3, 58-62.
Copyright (c) 2021 International Journal of Scientific Research and Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
