Abstract
India is ranked as the most attractive emerging retail market in the world and has earned itself the
unflattering label of a “nation of shop keepers”. As consumer shopping behavior and preferences differ
from country to country, the retailers have to adopt the consumer shopping mentality. They have to study
consumer culture, business practices, and industry dynamics based on their attention towards retail stores.
Analyzing in order to meet the changing demand of consumers, a huge revamping exercise is on. This
study is an attempt to prove that attention and interest of the consumers towards retail products change
their buying behavior towards retail stores.
Keywords
Unflattering labelshopping mentalityrevamping exerciseretail storesbuying behavior