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A Research Paper on Measuring Effectiveness of Online Behavioral Advertisements

Kaushik kumar, Amrutlal Patel (1)
Abstract : 81
PDF : 148

The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor (Study on Youtube Users)

DOI:https://doi.org/10.18535/ijsrm/v10i12.em04
sanggya gana bisatya (1), I Made Sukresna (2)
4303-4313
Abstract : 908
PDF : 315

The Impact of Advertising on the Popularity of Music Works

DOI:https://doi.org/10.18535/ijsrm/v12i11.em14
Hamed Dehghaninasrabad (1)
7958-7972
Abstract : 454
PDF : 211

Guerrilla marketing: as an apparatus for “interactive and embedded advertising tool for marketing goods”; through innovative sources of social networking

Gopika G (1)
Abstract : 49
PDF : 41

Advertising and Ethical Theories – A Comparative Study of Select Campaigns

Sudeep Limaye Dr. Milind Pande (1)
3701-3709
Abstract : 73
PDF : 411

Communication, How Important Is It For Advertising And Marketing Industry, (With The Special Reference To Foody Business)

Taru Gupta (1)
Abstract : 78
PDF : 145

Review the Impact of Advertising and Sale Promotion on Brand Equity

Jincy K. john, Naveen kumar (1)
Abstract : 79
PDF : 59

A Study on the Relationship between Advertising and Marketing Communication

Dr Abhiram Kulshreshtha , Saju K James (1)
Abstract : 142
PDF : 64

Factors Affecting the Avoidance of Online Advertising on Facebook of Gen Z in Hanoi

DOI:https://doi.org/10.18535/ijsrm/v12i11.em18
Dong Van Toan (1), Nguyen Thi Mai Anh (2)
8009-8019
Abstract : 349
PDF : 180

Outdoor regenerative water purification and drinking water station based on semiconductor condensation technology

DOI:https://doi.org/10.18535/ijsrm/v12i03.as01
DengChang Gao (1)
59-68
Abstract : 224
PDF : 97

Effect of Marketing Communication Tools on Student Enrolment in Private Universities in South Sudan

DOI:https://doi.org/10.18535/ijsrm/v12i08.em27
Omwenga Malach Ogeto (1), Atahir Adam Majan (2), Taban Augustine Joseph (3), Eri Okello (4)
7298-7309
Abstract : 215
PDF : 99

Some notes on z- scores and t- scores

Sahana prasad (1)
Abstract : 99
PDF : 284

Role of Advertisement in Achieving Frowth in Sales and Services of A Business

Dr Abhiram Kulshreshtha, Saju K James (1)
Abstract : 59

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 235
PDF : 174

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 97
PDF : 137

Market Study of Farstrack And Casio Watches

Arati Biradar (1)
Abstract : 87
PDF : 368

Perspectives and Difficulties of Green Marketing: An analysis in the context of Bangladesh

DOI:https://doi.org/10.18535/ijsrm/v12i06.em04
Shimun Nahar (1)
6600-6605
Abstract : 169
PDF : 127

The Study of New Digital Adaptation In Marketing through Chatvertising And Their Impact On Young Consumers Mind

Krishan Kant Meena (1)
3538-3542
Abstract : 86
PDF : 62
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