Citations | 1921 |
2yr mean_citedness | 0.185 |
h index | 15 |
i10 index | 40 |
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Impact of Brand Personality on the consumer behaviour and its implications for the Marketer
Abstract : 25
PDF : 76
Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?
Abstract : 37
PDF : 31
Investigating social media-based brand communities engagement’s motives and evangelistic tendencies for football sport’s fans
Abstract : 61
PDF : 49
The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies
Abstract : 651
PDF : 190
Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)
Abstract : 80
PDF : 76
Exploring antecedents of destination brand engagement of tourists: The roles of destination brand experience and destination brand authenticity.
Abstract : 0
PDF : 0
The Influence of Brand Experience and Brand Attitude on Repurchase Intention with Brand Equity as a Mediating Variable on Iphone Users in Aceh
Abstract : 0
PDF : 0
Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India
Abstract : 9
PDF : 6
Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka
Abstract : 26
PDF : 17
Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies
Abstract : 49
PDF : 26
The Influence of Digital Influencer and Product Innovation on MSME Performance in Banda Aceh City by Brand Endorsement as a Mediator
Abstract : 0
PDF : 0
Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention
Abstract : 0
PDF : 0
Product Re-Engineering A Tool for Brand Sustainability and Growth in Today’s Global and Competitve Market.
Abstract : 45
PDF : 16
Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies
Abstract : 14
PDF : 5
Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers
Abstract : 73
PDF : 50
The Study on Employer Brand Strategy Privately Enterprises from the attitude of Human Resource Management
Abstract : 11
PDF : 7
A Brand Recognition of Fish Sauce Origin of Hai Phong through the Case Study of the Retail Market in Hanoi City Economic
Abstract : 18
PDF : 40
An Examination of the Relationship between Service Quality Dimensions, Overall Internet Banking Service Quality and Customer Satisfaction
Abstract : 12
PDF : 8