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The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 384
PDF : 478

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 56
PDF : 107

Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 96
PDF : 72

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 254
PDF : 120

Review the Impact of Advertising and Sale Promotion on Brand Equity

Jincy K. john, Naveen kumar (1)
Abstract : 35
PDF : 26

Some notes on z- scores and t- scores

Sahana prasad (1)
Abstract : 53
PDF : 208

Investigating social media-based brand communities engagement’s motives and evangelistic tendencies for football sport’s fans

DOI:https://doi.org/10.18535/ijsrm/v11i10.sh02
Dr Mahmoud Fawzy Mohamed (1), Menna Mohamed Abdelshafy (2), Ahmed Yehia Ebeid (3)
1517-1533
Abstract : 127
PDF : 128

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1148
PDF : 504

Exploring antecedents of destination brand engagement of tourists: The roles of destination brand experience and destination brand authenticity.

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh02
Muponya Isaac (1), Chiyangwa Rumbidzai (2)
1855-1870
Abstract : 98
PDF : 46

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 158
PDF : 125

The Influence of Brand Experience and Brand Attitude on Repurchase Intention with Brand Equity as a Mediating Variable on Iphone Users in Aceh

DOI:https://doi.org/10.18535/ijsrm/v12i07.em05
Muhammad Zidan Al Hafidh (1), Muhammad Adam (2), Mukhlis (3)
6761-6769
Abstract : 120
PDF : 43

Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India

Chahal Aarti (1)
Abstract : 31
PDF : 36

Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies

DOI:https://doi.org/10.18535/ijsrm/v10i12.em09
Muhammad Khadafi (1), I Made Sukresna (2)
4340-4350
Abstract : 139
PDF : 85

Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka

DOI:https://doi.org/10.18535/ijsrm/v7i2.em02
Kalaimahal S (1), Kumaradeepan, K (2)
986-991
Abstract : 87
PDF : 46

The Relationship Between Brand Hate and Product Quality on Non-Repurchase Intention (A Case Study of Bottled Drinking Water Product X)

DOI:https://doi.org/10.18535/ijsrm/v12i08.em14
Pramudya Ibnu Subrata S.M. (1), Prof. Dra. Indrawati, M.M, Ph.D. (2)
7023-7134
Abstract : 161
PDF : 50

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 128
PDF : 81

The Influence of Digital Influencer and Product Innovation on MSME Performance in Banda Aceh City by Brand Endorsement as a Mediator

DOI:https://doi.org/10.18535/ijsrm/v12i07.em03
Robi Novrian (1), Mukhlis (2), T. Meldi Kesuma (3)
6736-6743
Abstract : 95
PDF : 47

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 169
PDF : 29

Analysis of the Influence of Brand Image and Product Variety on  Purchasing Decisions for Wizzmie in Sidoarjo Regency

DOI:https://doi.org/10.18535/ijsrm/v12i10.em17
Fedianty Augustinah (1), Liling Listyawati (2), Andry Herawati (3), Saviola Putra Perdana (4)
7737-7750
Abstract : 262
PDF : 52

The Study on Employer Brand Strategy Privately Enterprises from the attitude of Human Resource Management

DOI:https://doi.org/10.18535/ijsrm/v5i9.05
Afsaneh ahmadi (1), vahideh delbahari (2)
6961-6964
Abstract : 41
PDF : 22

Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies

Richard Remedios (1)
Abstract : 40
PDF : 22

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 161
PDF : 132

Product Re-Engineering A Tool for Brand Sustainability and Growth in Today’s Global and Competitve Market.

DOI:https://doi.org/10.18535/ijsrm/v11i04.em04
Richard Amoasi (1), George Aboagye Agyeman (2), Margaret Asamoah (3)
4810-4822
Abstract : 116
PDF : 55

An Examination of the Relationship between Service Quality Dimensions, Overall Internet Banking Service Quality and Customer Satisfaction

Akshya Singh, Deepti Verma, Vandana Bharti (1)
Abstract : 61
PDF : 23

A Brand Recognition of Fish Sauce Origin of Hai Phong through the Case Study of the Retail Market in Hanoi City Economic

DOI:https://doi.org/10.18535/ijsrm/v9i07.em07
Phuong Huu Tung (1)
2329-2336
Abstract : 72
PDF : 65
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