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The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1424
PDF : 644

The Influence of Celebrity Endorsement, Price, and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator in Skincare Products in Banda Aceh City

DOI:https://doi.org/10.18535/ijsrm/v13i07.em16
Yuwandri Rahmadiansyah (1), Jasman J Ma’aruf (2), Sorayanti Utami (3)
9445-9453
Abstract : 474
PDF : 109

Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies

DOI:https://doi.org/10.18535/ijsrm/v10i12.em09
Muhammad Khadafi (1), I Made Sukresna (2)
4340-4350
Abstract : 215
PDF : 138

Analysis of the Influence of Brand Image and Product Variety on  Purchasing Decisions for Wizzmie in Sidoarjo Regency

DOI:https://doi.org/10.18535/ijsrm/v12i10.em17
Fedianty Augustinah (1), Liling Listyawati (2), Andry Herawati (3), Saviola Putra Perdana (4)
7737-7750
Abstract : 363
PDF : 88

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 235
PDF : 174

Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India

Chahal Aarti (1)
Abstract : 61
PDF : 83

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 770
PDF : 304

The Relationship Between Brand Hate and Product Quality on Non-Repurchase Intention (A Case Study of Bottled Drinking Water Product X)

DOI:https://doi.org/10.18535/ijsrm/v12i08.em14
Pramudya Ibnu Subrata S.M. (1), Prof. Dra. Indrawati, M.M, Ph.D. (2)
7023-7134
Abstract : 263
PDF : 114

Analysis of Open Source Watermarking Softwares

DOI:https://doi.org/10.18535/ijsrm/v5i6.31
Rashmeet Kaur Chawla, Sunil Kumar Muttoo (1)
Abstract : 86
PDF : 115

The Study on Employer Brand Strategy Privately Enterprises from the attitude of Human Resource Management

DOI:https://doi.org/10.18535/ijsrm/v5i9.05
Afsaneh ahmadi (1), vahideh delbahari (2)
6961-6964
Abstract : 91
PDF : 43

Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies

Richard Remedios (1)
Abstract : 73
PDF : 42

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 241
PDF : 256

Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image

DOI:https://doi.org/10.18535/ijsrm/v8i02.em07
Menur Kusumaningtyas (1), Sri Lestari (2), Hendra Dwi Prasetyo (3), Tri Wahyudi (4), Johni Harius Putranto (5)
1610-1614
Abstract : 185
PDF : 107

An empirical study on the importance of technology quality in creating brand preference among the Generation Y (Gen-Y) banking customers in Kerala

P.Ravindranath*, Dr.A.Sukumaran (1)
Abstract : 73
PDF : 46

Product Packaging Characteristics and Consumer Buying Decision of Bread Brands in Delta State, Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em01
Alex Ogheneochuko Unukpo (1), Cosmas Anayochukwu Nwankwo (2), Nkoli Augustina Chendo (3), Adaora Florence Okeke (4)
8645-8653
Abstract : 1131
PDF : 248

The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 721
PDF : 319 XML : 66
1 - 16 of 16 items