| Citations | 3245 |
| 2yr mean_citedness | 0.323 |
| h index | 21 |
| i10 index | 67 |
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1 - 15 of 15 items
The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies
Abstract : 1145
PDF : 503
Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies
Abstract : 138
PDF : 85
Analysis of the Influence of Brand Image and Product Variety on Purchasing Decisions for Wizzmie in Sidoarjo Regency
Abstract : 261
PDF : 52
Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)
Abstract : 157
PDF : 125
Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India
Abstract : 30
PDF : 28
Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image
Abstract : 594
PDF : 216
The Relationship Between Brand Hate and Product Quality on Non-Repurchase Intention (A Case Study of Bottled Drinking Water Product X)
Abstract : 155
PDF : 47
The Study on Employer Brand Strategy Privately Enterprises from the attitude of Human Resource Management
Abstract : 41
PDF : 22
Cause Related Marketing in Advertising-A Study on the practices adopted by Select Companies
Abstract : 39
PDF : 22
Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers
Abstract : 160
PDF : 132
Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image
Abstract : 95
PDF : 47
An empirical study on the importance of technology quality in creating brand preference among the Generation Y (Gen-Y) banking customers in Kerala
Abstract : 35
PDF : 20
Product Packaging Characteristics and Consumer Buying Decision of Bread Brands in Delta State, Nigeria
Abstract : 930
PDF : 113
The impact of Consumer Awareness on buying behavior of green products
Abstract : 383
PDF : 219
XML : 39
1 - 15 of 15 items
