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Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies

DOI:https://doi.org/10.18535/ijsrm/v10i12.em09
Muhammad Khadafi (1), I Made Sukresna (2)
4340-4350
Abstract : 141
PDF : 87

Product Packaging Characteristics and Consumer Buying Decision of Bread Brands in Delta State, Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em01
Alex Ogheneochuko Unukpo (1), Cosmas Anayochukwu Nwankwo (2), Nkoli Augustina Chendo (3), Adaora Florence Okeke (4)
8645-8653
Abstract : 945
PDF : 119

Legal and Economic Perspective of the Consumer Protection Act, 2019 in India: An Overview

DOI:https://doi.org/10.18535/ijsrm/v10i08.lla01
Dr. Aditi Didwal (1), Dr. Rachita Negi (2)
375-383
Abstract : 413
PDF : 147

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 179
PDF : 31

The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 474
PDF : 227 XML : 40

A Case Study on Consumer Buying Behavior towards Selected FMCG Products

Dr.Vibhuti, Dr. Ajay Kumar Tyagi, Vivek Pandey (1)
Abstract : 250
PDF : 107

Solutions for Protecting Consumer Rights on E-commerce Platforms under Vietnamese Law

DOI:https://doi.org/10.18535/ijsrm/v12i12.em09
Nguyen Ngoc Minh (1)
8113-8119
Abstract : 488
PDF : 72

Consumer Behavior Towards Purchase Intention of Seafood Processed Products in The Province of West Nusa Tenggara

DOI:https://doi.org/10.18535/ijsrm/v10i1.em4
Zulkieflimansyah (1), Muhammad Nurjihadi (2), Jayanti Mandasari (3), Ayu Levia Tryana (4), Rozzy Aprirachman (5)
2864-2870
Abstract : 107
PDF : 64

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 169
PDF : 129

Insurance for the Uninsured: Exploring Drivers of Life Insurance Intent in Ghana’s Informal Economy

DOI:https://doi.org/10.18535/ijsrm/v13i05.em03
Akura-Asase Edna Yawa (1), Mary Abra Amenuku (2), Bashiru Mohammed (3)
8927-8944
Abstract : 425
PDF : 63

Regional Variations in US Grocery Prices: Causes and Consumer Responses

DOI:https://doi.org/10.18535/ijsrm/v12i06.em01
Anike Olufisayo Faniyi (1)
6565-6578
Abstract : 279
PDF : 142

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 223
PDF : 100

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 144
PDF : 104

The Implementation of Central Bank Policy during the Economic Crisis in Lebanon

DOI:https://doi.org/10.18535/ijsrm/v12i05.em12
Ali Zeaiter (1), Fatima Mokdad (2)
6418-6427
Abstract : 68
PDF : 69

The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic

DOI:https://doi.org/10.18535/ijsrm/v10i7.em01
Bwalya Katongo (1), Nsama Musawa (2)
3660-3670
Abstract : 413
PDF : 422

Analysis of consumer behavior in a small size market entity: case study for Vlora District, Albania

DOI:https://doi.org/10.18535/ijsrm/v6i3.m01
Elmira Kushta (1), Dode Prenga (2), Fatmir Memaj (3)
M-2018-17-24
Abstract : 54
PDF : 59 xml : 31

A Study on Purchase Behavior of Consumer Durable Goods with Special Reference to Tiruvarur District

DOI:https://doi.org/10.18535/ijsrm/v6i2.em02
P. Sathya (1), Dr.R. Indirajith (2)
EM-2018-100-107
Abstract : 478
PDF : 202 XML : 61

Consumer Shopping Behavior towards Retail Stores In Coimbatore City

DOI:https://doi.org/10.18535/ijsrm/v5i9.07
Dr. P. Vidhya (1), Dr. M. Jegadeeshwaran (2)
6972-6982
Abstract : 57
PDF : 47

Effect of Advertisment on Consumer Buying Behavior

Amrita Dhaliwal (1)
Abstract : 81
PDF : 98

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 66
PDF : 111

Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India

Chahal Aarti (1)
Abstract : 34
PDF : 51

Use of social network sites and compulsive buying behavior: Litterature review using PRISMA

DOI:https://doi.org/10.18535/ijsrm/v13i03.em06
Aicha Boulala (1), Hasnaa GABER (2), Adil BOULAHOUAL (3)
8576-8582
Abstract : 262
PDF : 39

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 1252
PDF : 141

Decoding Tiktok E-Wom: Unraveling Its Impact On Consumer Purchase Intentions For Saff & Co Products

DOI:https://doi.org/10.18535/ijsrm/v12i08.em15
Lusiana Zulfa Amelia Damayanti S.M. (1), Prof. Dra. Indrawati, M.M., Ph.D. (2)
7035-7142
Abstract : 241
PDF : 86

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1179
PDF : 525
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