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Analysis of Factors Affecting Willingness to Pay Rates for Industrial Consumer Premium Services in Electricity Companies

DOI:https://doi.org/10.18535/ijsrm/v10i12.em09
Muhammad Khadafi (1), I Made Sukresna (2)
4340-4350
Abstract : 165
PDF : 101

Product Packaging Characteristics and Consumer Buying Decision of Bread Brands in Delta State, Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em01
Alex Ogheneochuko Unukpo (1), Cosmas Anayochukwu Nwankwo (2), Nkoli Augustina Chendo (3), Adaora Florence Okeke (4)
8645-8653
Abstract : 1002
PDF : 155

Legal and Economic Perspective of the Consumer Protection Act, 2019 in India: An Overview

DOI:https://doi.org/10.18535/ijsrm/v10i08.lla01
Dr. Aditi Didwal (1), Dr. Rachita Negi (2)
375-383
Abstract : 453
PDF : 164

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 206
PDF : 34

The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 594
PDF : 258 XML : 52

A Case Study on Consumer Buying Behavior towards Selected FMCG Products

Dr.Vibhuti, Dr. Ajay Kumar Tyagi, Vivek Pandey (1)
Abstract : 276
PDF : 116

Solutions for Protecting Consumer Rights on E-commerce Platforms under Vietnamese Law

DOI:https://doi.org/10.18535/ijsrm/v12i12.em09
Nguyen Ngoc Minh (1)
8113-8119
Abstract : 522
PDF : 80

Consumer Behavior Towards Purchase Intention of Seafood Processed Products in The Province of West Nusa Tenggara

DOI:https://doi.org/10.18535/ijsrm/v10i1.em4
Zulkieflimansyah (1), Muhammad Nurjihadi (2), Jayanti Mandasari (3), Ayu Levia Tryana (4), Rozzy Aprirachman (5)
2864-2870
Abstract : 116
PDF : 70

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 190
PDF : 144

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 51
PDF : 6

Insurance for the Uninsured: Exploring Drivers of Life Insurance Intent in Ghana’s Informal Economy

DOI:https://doi.org/10.18535/ijsrm/v13i05.em03
Akura-Asase Edna Yawa (1), Mary Abra Amenuku (2), Bashiru Mohammed (3)
8927-8944
Abstract : 479
PDF : 83

Regional Variations in US Grocery Prices: Causes and Consumer Responses

DOI:https://doi.org/10.18535/ijsrm/v12i06.em01
Anike Olufisayo Faniyi (1)
6565-6578
Abstract : 360
PDF : 186

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 253
PDF : 111

Determinants of Consumer Intention to Purchase Via E-Commerce Platforms: A Quantitative Perspective

DOI:https://doi.org/10.18535/ijsrm/v13i07.em06
Abid Datul Mukhoyaroh (1), Nurul Lailiyah (2), Suspahariati Suspahariati (3)
9347-9352
Abstract : 214
PDF : 31

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 180
PDF : 132

The Implementation of Central Bank Policy during the Economic Crisis in Lebanon

DOI:https://doi.org/10.18535/ijsrm/v12i05.em12
Ali Zeaiter (1), Fatima Mokdad (2)
6418-6427
Abstract : 86
PDF : 75

The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic

DOI:https://doi.org/10.18535/ijsrm/v10i7.em01
Bwalya Katongo (1), Nsama Musawa (2)
3660-3670
Abstract : 488
PDF : 503

Analysis of consumer behavior in a small size market entity: case study for Vlora District, Albania

DOI:https://doi.org/10.18535/ijsrm/v6i3.m01
Elmira Kushta (1), Dode Prenga (2), Fatmir Memaj (3)
M-2018-17-24
Abstract : 62
PDF : 64 xml : 36

A Study on Purchase Behavior of Consumer Durable Goods with Special Reference to Tiruvarur District

DOI:https://doi.org/10.18535/ijsrm/v6i2.em02
P. Sathya (1), Dr.R. Indirajith (2)
EM-2018-100-107
Abstract : 591
PDF : 228 XML : 69

Consumer Shopping Behavior towards Retail Stores In Coimbatore City

DOI:https://doi.org/10.18535/ijsrm/v5i9.07
Dr. P. Vidhya (1), Dr. M. Jegadeeshwaran (2)
6972-6982
Abstract : 69
PDF : 57

Effect of Advertisment on Consumer Buying Behavior

Amrita Dhaliwal (1)
Abstract : 94
PDF : 109

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 73
PDF : 122

Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India

Chahal Aarti (1)
Abstract : 40
PDF : 56

Digital Marketing Strategies of Uniqlo in China: Insights from Consumer Perception and Behaviour

DOI:https://doi.org/10.18535/ijsrm/v13i06.em05
Rose Lamichhane (1), Prince Keshar Lamichhane (2)
9186-9192
Abstract : 793
PDF : 113

Use of social network sites and compulsive buying behavior: Litterature review using PRISMA

DOI:https://doi.org/10.18535/ijsrm/v13i03.em06
Aicha Boulala (1), Hasnaa GABER (2), Adil BOULAHOUAL (3)
8576-8582
Abstract : 298
PDF : 62
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