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The impact of Consumer Awareness on buying behavior of green products

DOI:https://doi.org/10.18535/ijsrm/v6i4.em03
Manveer Kaur (1), Dr. Ambika Bhatia (2)
EM-2018-250-255
Abstract : 671
PDF : 302 XML : 60

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 1346
PDF : 192

Demand for Feng Shui Stones in Vietnam: Cultural Belief and Consumer Behavior

DOI:https://doi.org/10.18535/ijsrm/v13i08.em02
Nguyen Minh Trang (1), Nguyen Ngoc Diep (2)
9494-9509
Abstract : 546
PDF : 121

Consumer Behavior Towards Purchase Intention of Seafood Processed Products in The Province of West Nusa Tenggara

DOI:https://doi.org/10.18535/ijsrm/v10i1.em4
Zulkieflimansyah (1), Muhammad Nurjihadi (2), Jayanti Mandasari (3), Ayu Levia Tryana (4), Rozzy Aprirachman (5)
2864-2870
Abstract : 143
PDF : 85

Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness and Perceived Price

DOI:https://doi.org/10.18535/ijsrm/v7i10.em05
Fortune Edem Amenuvor (1), Kwasi Owusu-Antwi (2), Seong-Chan Bae (3), Sean Kwan Soo Shin (4), Richard Basilisco (5)
1395-1311
Abstract : 199
PDF : 212 XML : 78

Analysis of consumer behavior in a small size market entity: case study for Vlora District, Albania

DOI:https://doi.org/10.18535/ijsrm/v6i3.m01
Elmira Kushta (1), Dode Prenga (2), Fatmir Memaj (3)
M-2018-17-24
Abstract : 81
PDF : 84 xml : 43

Regional Variations in US Grocery Prices: Causes and Consumer Responses

DOI:https://doi.org/10.18535/ijsrm/v12i06.em01
Anike Olufisayo Faniyi (1)
6565-6578
Abstract : 447
PDF : 224

A Case Study on Consumer Buying Behavior towards Selected FMCG Products

Dr.Vibhuti, Dr. Ajay Kumar Tyagi, Vivek Pandey (1)
Abstract : 298
PDF : 127

Consumer Shopping Behavior towards Retail Stores In Coimbatore City

DOI:https://doi.org/10.18535/ijsrm/v5i9.07
Dr. P. Vidhya (1), Dr. M. Jegadeeshwaran (2)
6972-6982
Abstract : 95
PDF : 72

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 174
PDF : 49

Insurance for the Uninsured: Exploring Drivers of Life Insurance Intent in Ghana’s Informal Economy

DOI:https://doi.org/10.18535/ijsrm/v13i05.em03
Akura-Asase Edna Yawa (1), Mary Abra Amenuku (2), Bashiru Mohammed (3)
8927-8944
Abstract : 519
PDF : 165

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 290
PDF : 135

Application of Theory of Planned Behavior to counterfeit garment brands purchase: a qualitative research

Taranpreet Kaur Dhingra, Dr. Ambika Bhatia (1)
Abstract : 72
PDF : 68

A Study on Purchase Behavior of Consumer Durable Goods with Special Reference to Tiruvarur District

DOI:https://doi.org/10.18535/ijsrm/v6i2.em02
P. Sathya (1), Dr.R. Indirajith (2)
EM-2018-100-107
Abstract : 677
PDF : 273 XML : 83

Effect of Advertisment on Consumer Buying Behavior

Amrita Dhaliwal (1)
Abstract : 119
PDF : 170

The purchasing habits of consumers concerning online shopping: An empirical study on Dhaka city residents

DOI:https://doi.org/10.18535/ijsrm/v12i07.em16
Shimun Nahar (1)
6882-6892
Abstract : 193
PDF : 167

A Comparative Study on Buying Behavior of Customers towards Branded Apparel over Non Branded Apparel with Special Reference to Raipur City

DOI:https://doi.org/10.18535/ijsrm/v5i6.53
Sonika Mishra, Dr. (Mrs.) Archana Agrawal (1)
Abstract : 161
PDF : 556

Use of social network sites and compulsive buying behavior: Litterature review using PRISMA

DOI:https://doi.org/10.18535/ijsrm/v13i03.em06
Aicha Boulala (1), Hasnaa GABER (2), Adil BOULAHOUAL (3)
8576-8582
Abstract : 356
PDF : 99

The Theoritical Framework On Factors Affecting Consumer Impulsive Buying Behaviour In Retail Environment

Mr .K. Balaji , Dr .M. Kishore Babu, (1)
Abstract : 125
PDF : 2265

Determinants of Consumer Intention to Purchase Via E-Commerce Platforms: A Quantitative Perspective

DOI:https://doi.org/10.18535/ijsrm/v13i07.em06
Abid Datul Mukhoyaroh (1), Nurul Lailiyah (2), Suspahariati Suspahariati (3)
9347-9352
Abstract : 300
PDF : 56

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 216
PDF : 174

The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic

DOI:https://doi.org/10.18535/ijsrm/v10i7.em01
Bwalya Katongo (1), Nsama Musawa (2)
3660-3670
Abstract : 529
PDF : 555

An Overview on Local and Global Branded Products for Knit Apparels in Bangladesh and their effect on consumer behavior

DOI:https://doi.org/10.18535/ijsrm/v7i2.ec02
Toukir Ahmed Hridoy (1), Md. Mazbah Uddin (2), Mashiur Rupak (3), Md. Abdullah Al Hossain (4), Tanvir Mahady Dip (5), Md. Faisal Ahmed (6)
196-222
Abstract : 115
PDF : 131

Digital Marketing Strategies of Uniqlo in China: Insights from Consumer Perception and Behaviour

DOI:https://doi.org/10.18535/ijsrm/v13i06.em05
Rose Lamichhane (1), Prince Keshar Lamichhane (2)
9186-9192
Abstract : 935
PDF : 155

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1335
PDF : 610
1 - 25 of 40 items 1 2 > >>