An Overview on Local and Global Branded Products for Knit Apparels in Bangladesh and their effect on consumer behavior

https://doi.org/10.18535/ijsrm/v7i2.ec02
Brand & Branding, Consumer & Brand, Knitting, Export, Global & Local Brands, Market Offerings, Stores Distribution, Unit Price, Sustainability, Sourcing, SWOT, Geography of Brands.

Authors

  • Toukir Ahmed Hridoy Bangladesh University of Textiles, 92, Shaheed Tajuddin Ahmed Avenue, Tejgaon Industrial Area, Dhaka 1208, Bangladesh
  • Md. Mazbah Uddin Bangladesh University of Textiles, 92, Shaheed Tajuddin Ahmed Avenue, Tejgaon Industrial Area, Dhaka 1208, Bangladesh
  • Mashiur Rupak Bangladesh University of Textiles, 92, Shaheed Tajuddin Ahmed Avenue, Tejgaon Industrial Area, Dhaka 1208, Bangladesh
  • Md. Abdullah Al Hossain Bangladesh University of Textiles, 92, Shaheed Tajuddin Ahmed Avenue, Tejgaon Industrial Area, Dhaka 1208, Bangladesh
  • Tanvir Mahady Dip Bangladesh University of Textiles, 92, Shaheed Tajuddin Ahmed Avenue, Tejgaon Industrial Area, Dhaka 1208, Bangladesh
  • Md. Faisal Ahmed Ahsanullah University of Science and Technology, 141 & 142, Love Road, Tejgaon Industrial Area, Dhaka, Bangladesh
Vol. 7 No. 02 (2019)
Engineering and Computer Science
February 13, 2019

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Abstract:

The project mainly deals with detailed study on export oriented & local knit brands & their products, while taking account of various aspects such as – product type, age group, construction of fabric, fabric sourcing, fabric supplier, fabric cost, FOB cost of garments, accessories sourcing & some activities towards sustainability of brands. In this project samples are collected randomly from the merchandising departments of different company & buying houses. Brands are selected in convenient method. We also selected some renowned local brand randomly. Quantitative data & qualitative data are collected through some questionnaires & then they are analyzed. The export oriented brands are selected for the study from North America, South America & Europe region. The result visualizes the picture of detailed study on export oriented & local knit brands & some drawbacks of our local brand has been discovered with some recommendation of appropriate solutions. A detailed survey was also conducted to find out how different aspects of the brands affect consumer behavior.