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Strengths, Weakness, Opportunities and Threats of Green Marketing

Dr.P. Nagarajan (1)
Abstract : 87
PDF : 372

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 1252
PDF : 141

Green Marketing Orientation Towards Competitive Advantage and Marketing Performance of Non-Food SMEs in Java

DOI:https://doi.org/10.18535/ijsrm/v10i2.em06
Cheung Jean Karmel Toryanto (1), Farida Indriani (2)
3062-3062
Abstract : 262
PDF : 293

Perspectives and Difficulties of Green Marketing: An analysis in the context of Bangladesh

DOI:https://doi.org/10.18535/ijsrm/v12i06.em04
Shimun Nahar (1)
6600-6605
Abstract : 114
PDF : 82

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 619
PDF : 220

Factors influencing consumers’ green purchase behavior for sustainable organic food by Botswana university students

DOI:https://doi.org/10.18535/ijsrm/v12i04.em13
Noel Zhou (1)
6231-6238
Abstract : 173
PDF : 66

Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness and Perceived Price

DOI:https://doi.org/10.18535/ijsrm/v7i10.em05
Fortune Edem Amenuvor (1), Kwasi Owusu-Antwi (2), Seong-Chan Bae (3), Sean Kwan Soo Shin (4), Richard Basilisco (5)
1395-1311
Abstract : 144
PDF : 147 XML : 51

Awarness of Green Marketing and Its Influence on Buying Behaviour of Consumers in Kerala

DOI:https://doi.org/10.18535/ijsrm/v5i7.43
Sujith T S (1)
6156-6164
Abstract : 50
PDF : 66

Corporate Social Responsibility: Strategic Implication of Adopting Green Marketing in Indian Companies

Gopika G Athira Hind Senan , Karthika M B (1)
Abstract : 29
PDF : 13

Customer Perspective Towards Secondhand Clothing and Its Impact on Customer's Loyalty: The Mediating Role of Customer Satisfaction

DOI:https://doi.org/10.18535/ijsrm/v13i01.em09
Janice Felicia De Sinta Adji (1), MG Westri Kekalih Susilowati (2)
8283-8295
Abstract : 354
PDF : 156
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