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1 - 16 of 16 items

Factors Influence on Customer Purchase Decisions Through Customer Engagement

DOI:https://doi.org/10.18535/ijsrm/v12i08.em06
Husni Mubarok (1), Al Agus Kristiadi (2), Etty Nurwaty (3)
7040-7049
Abstract : 61
PDF : 20

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 203
PDF : 95

Enhancing Consumer Trust and Purchase Decisions Through Online Reviews and Hedonic Factors: A Study of Coffee Shops in Jakarta

DOI:https://doi.org/10.18535/ijsrm/v12i07.em09
Hana Alfira (1), Pamuji Gesang Raharjo (2), Al Agus Kristiadi (3)
6804-6814
Abstract : 39
PDF : 19

Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 27
PDF : 17

Effects of Product Quality and Promotion on Purchase Decision: A Case Study of The Lanang Suhang Soluble Coffee In Lahat Regency

DOI:https://doi.org/10.18535/ijsrm/v9i12.em6
Titi Hasanah (1), Hestin (2), hardiyansyah (3)
2765-2775
Abstract : 96
PDF : 61

The Effect of Product Quality, Price and Promotion on the Purchase Decision of Indihome Services Pt. Telkom Indonesia (Study on Indihome Consumers in Semarang City Area)

DOI:https://doi.org/10.18535/ijsrm/v11i01.em11
Agnes May Pangestika (1), Setia Iriyanto (2), Edy Purwanto (3)
4507-4515
Abstract : 125
PDF : 75

Analysis of the Influence of Brand Image and Product Variety on  Purchasing Decisions for Wizzmie in Sidoarjo Regency

DOI:https://doi.org/10.18535/ijsrm/v12i10.em17
Fedianty Augustinah (1), Liling Listyawati (2), Andry Herawati (3), Saviola Putra Perdana (4)
7737-7750
Abstract : 135
PDF : 12

The Influence of Product Quality and Emotional Value on Souvenir Purchase Decisions by Domestic Tourists During the Covid-19 Pandemic: The Case of SME Products in Malang, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v10i11.em03
Melany (1), Aditya Nirwana (2), Ery Tri Djatmika W.W. (3), Puji Handayati (4)
4139-4150
Abstract : 71
PDF : 127

Analysis of the Influence of Brand Image and Product Variety on  Purchasing Decisions for Wizzmie in Sidoarjo Regency

DOI:https://doi.org/10.18535/ijsrm/v12i11.em04
Fedianty Augustinah (1), Liling Listyawati (2), Andry Herawati (3), Saviola Putra Perdana (4)
7847-7860
Abstract : 6
PDF : 0

Consumer Behavior Towards Purchase Intention of Seafood Processed Products in The Province of West Nusa Tenggara

DOI:https://doi.org/10.18535/ijsrm/v10i1.em4
Zulkieflimansyah (1), Muhammad Nurjihadi (2), Jayanti Mandasari (3), Ayu Levia Tryana (4), Rozzy Aprirachman (5)
2864-2870
Abstract : 45
PDF : 24

Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image

DOI:https://doi.org/10.18535/ijsrm/v8i02.em07
Menur Kusumaningtyas (1), Sri Lestari (2), Hendra Dwi Prasetyo (3), Tri Wahyudi (4), Johni Harius Putranto (5)
1610-1614
Abstract : 54
PDF : 32

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 268
PDF : 135

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 246
PDF : 27

A Deliberation on Investment Decisions

DOI:https://doi.org/10.18535/ijsrm/v5i6.44
Dr.Vandana Bagla (1)
Abstract : 26
PDF : 6

Review on Financial Analysis

Dr.I.Satyanarayana, N.B.C.Sidhu , A.Vamshidhar Reddy (1)
Abstract : 20

Smoking Advertisements and Its Impact on Human Behavior

Noman Arshed1, Muhammad Shahid Hassan Afia Mushtaq * (1)
Abstract : 11
PDF : 12
1 - 16 of 16 items