This study entitled “Effect of sustainable supply chain management on entrepreneurial success” was carried out in Musanze district. The study sought to examine the effect of raw materials sourcing on entrepreneurial success in Musanze district; to examine the effect of supply chain planning on the entrepreneurial success in Musanze district; to examine the effect of distribution strategies on the entrepreneurial success in Musanze district and to examine the effect of inventory management on entrepreneurial success in Musanze district. The study adopted a descriptive research design and used qualitative and quantitative approaches. Data were gathered by using a likert scale questionnaire that was delivered to a sample size of 99 respondents. Data were analyzed by statistical methods that lead to calculation of means for each statement and the means were presented by using pie charts. The study found that raw materials sourcing leads to enhancement of brand image at a mean of 3.87 representing 22.49%; raw materials sourcing fosters access to new materials or technologies at a mean of 4.26 corresponding to 24.78%, raw materials sourcing scales production at mean of 4.54 corresponding to 26.37%, and raw materials sourcing leads to efficiency maximization and minimizes delay at a mean of 4.54 corresponding to 26.37%. The study revealed that the effective supply chain planning leads to optimization of goods flow at a mean of 3.84 corresponding to 24.53%; supply chain planning leads to a streamlined transportation at a mean of 3.85 representing 24.60%; supply chain planning leads to waste minimization at mean of 3.87 corresponding to 24.73% and supply chain planning leads to reduction of inventory holding costs at a mean of 4.09 corresponding to 26.15%. The study found that effective distribution strategies enhance brand credibility and identity at a mean of 3.83 corresponding to 24.555; effective distribution strategies enhance customer satisfaction at a mean of 3.88 corresponding to 24.87%; effective distribution strategies limits conflicts and create competitive advantage at a mean of 3.94 corresponding to 25.26% and effective distribution strategies drive sales at a mean of3.95 corresponding to 25.32%. Findings revealed that inventory management enhances adaptation to market conditions at a mean of 3.89 corresponding to 24.58%; inventory management reduces obsolescence risk at am mean of 3.89 representing 24.58%; inventory management enhances business scalability and resilience at a mean of 3.96 corresponding to 25.03%; and inventory management reduces storage cost, time and labor for stock management at a mean of 4.08 corresponding to 25.80%. Sustainable supply chain management was concluded to be very crucial for entrepreneurial success hence it was recommended to all business managers and owners to adopt sustainable practices in their business. Further research was proposed to be carried out about the challenges hindering the effective use of sustainable supply chain management practices.

NYIRABATWARE Marie Grace