e-Promotion: A Revolution In Technical Education Evolution

Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical
Education, successfully have taken on a corporate mentality to attract and retain high-quality students
through their e-Promotion. Successful branding and marketing strategies have become most important for
the Institutes of Technical Education to appeal to a growing and diversified student and to differentiate
from competitors. Effective branding can be helpful in increasing enrollment and in developing
relationships and bonding. This article explores internet based promotions that Technical Education
institutes have focused on branding and marketing initiatives and its influence on the students in selecting
institute. It also focuses on effectiveness of internet based promotions. The research study showed that
Institute Website and Social Networking are the most influential promotion tools for making their
decision of selection than the other traditional promotion tools. In addition, these tools are reported to be
very powerful and effective in making satisfaction of decision of selection which is highly associated
with such a promotion tools. More surprisingly, it is found to be productive in the rural area. This article
presents an adaptation of established qualitative research methodsby a survey (through a structured
questionnaire) of students who are presently enrolled (Current-students) and those who have completed
their study (Post-students) belonging to the institutes offering Technical Education situated in Khandesh
region of India and affiliated to the North Maharashtra University, Jalgaon. The survey is delimited to the
enrollments of Technical Education belonging to North Maharashtra University, Jalgaon and located in
Khandesh region of India