A Study on Customer Preference and Problems on Retailing with Special Reference to Chennai City

Dr Kamal Kumar Rajagopalan; Dr G Sankaranarayanan

doi:10.18535/ijsrm/v10i4.em3

Abstract

India is set for high growth in consumer expenditure. With India's large ‘young’ population and high domestic consumption, the macro trends for the sector look favorable. Within retail, the emerging sectors would be food and grocery, apparel, electronics, e-commerce, fashion and lifestyle. Incorporation of technology in the organized retail segment has been something to reckon with in the past few years. Use of computers for merchandise planning and management, control of inventory costs and supplies and replenishment of goods done electronically, internal store billing, etc. has changed the face of product retailing

Keywords

RetailingSatisfactionreason for selectionanalysis and so on

References

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[refR-1] Alexander Serenko and Andrea Stach (2009), The impact of expectation disconfirmation on customer loyalty and recommendation behaviour: Investigating online travel and tourism services, Journal of Information Technology Management, Vol. XX (3), pp. 26-42.Google Scholar ↗

[refR-2] Alreck, P. and S. Robert (2002), Gender Effects on Internet, Catalogue, and Store Shopping, Journal of Database Marketing, January, Vol. 9(2), pp. 150-63.Google Scholar ↗

[refR-3] Amit Mookerjee, and Kenneth (2007), A Coney and, Consumer Behaviour- Building Marketing Strategy, Tata McGraw Hill Publishers, New Delhi, pp. 127-129.Google Scholar ↗

[refR-4] Anderes Hasslinger, Selma Hodzic and Claudio Opazo (2007), Consumer Behaviour in Shopping, Working Paper No. 11 (26), Department of Business Studies, Kristianstad University, Sweden, pp. 16-19.Google Scholar ↗

[refR-5] Angela Selden, Steve Hermann, Nevillie Roberts (2004), Scientific Retailing: Bringing science to the art of retail, Marketing Mastermind, Vol. IV(5), pp.62-73.Google Scholar ↗

[refR-6] Anil Kapil, Reuchi Mittal and Mittal (2008), Store Loyalty Proneness of Consumers: A Data Mining Approach, International Journal of Technology and Knowledge Management, Vol.1 (2), pp.511-515.Google Scholar ↗

[refR-7] Aniruddha Akarte, Bharat Meghe, Amishi Arora (2012), A Study of Consumer Buying Behavior in Organized Retail Apparel Sector (With Reference to Men’s Wear) International Journal of Marketing, Financial Services & Management Research, Vol.1 Issue 9, September 2012, ISSN 2277 3622Google Scholar ↗

[refR-8] Arnold, S. J., Oum, T. H. and Tigert, D. J. (1983), Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons. Journal of Marketing Research, Vol.20, pp.149-157 .Google Scholar ↗

[refR-9] Baker J., Grewal, D., Levy, Parasuraman, A. and Glenn B. (2002), The influence of multi-store environmental clues on perceived merchandise valve and patronage intentions, Journal of Marketing, Vol. 66(1), pp.20-41.Google Scholar ↗