Abstract
Traditional Vietnamese medicine (TVM) plays a significant role in healthcare, being deeply intertwined with cultural heritage and community practices. This research paper explores the potential of Vietnamese traditional medicinal herbs, focusing on consumer trends, challenges, and global market opportunities. This exploration highlights the intricate dynamics that influence the accessibility and sustainability of traditional remedies. Using a mixed-methods approach, a comprehensive literature review, and data analysis, this study examines the economic impact and market dynamics of traditional medicinal herbs from Vietnam, emphasizing their historical significance, contemporary relevance, and prospects. Key findings underscore the substantial growth potential and offer insights into how Vietnamese medicinal herbs can establish a more prominent presence in the global market
Keywords
Traditional Vietnamese MedicineMedicinal HerbsConsumerism Trends
References
- Nara O., The Place of ‘Traditional Medicine’ in the Modern History of Vietnam: How ‘National Medicine’ Came into Being, Southeast Asia History and Culture, (2011) 40: 126-144. DOI: 10.5512/sea.2011.40_126DOI ↗Google Scholar ↗
- Tran L. Q., Tran K. Q., Kouda K., Nguyen T. N., Maruyama Y., Watanabe H., Kadota S., Investigation on traditional medicine in Myanmar and Vietnam, J. Trade. Med, (2003), 20, 173 -186, https://www.researchgate.net/publication/47294307_Investigation_on_traditional_medicine_in_Myanmar_and_VietnamGoogle Scholar ↗
- WHO, Traditional and Complementary Medicine in Primary Health Care, Eng, 2018, World Health Organization, WHO/HIS/SDS/2018.37.https://iris.who.int/bitstream/handle/10665/326299/WHO-HIS-SDS-2018.37-eng.pdfGoogle Scholar ↗
- WHO, WHO traditional medicine strategy: 2014-2023, (2013), 1- 76, World Health Organization, ISBN: 9789241506090.Google Scholar ↗
- Sissi W. G., Iris F. F. Benzie, Herbal Medicine: An Introduction to Its History, Usage, Regulation, Current Trends, and Research Needs, Herbal Medicine: Biomolecular and Clinical Aspects, Chapter 1, CRC Press/Taylor & Francis; 2011. PMID: 22593939.Google Scholar ↗
- Hoang V. Sam. Bass P., Kebler P., Traditional Medicinal Plants in Ben En National Park, Vietnam, Blumea - Biodiversity, Evolution and Biogeography of Plants, (2008), Vol. 53, No.3, 569-601.DOI: https://doi.org/10.3767/000651908X607521DOI ↗Google Scholar ↗
- MONRE, Vietnam national Biodiversity Strategy to 2020, vision to 2030, Eng, 2011, https://www.cbd.int/doc/world/vn/vn-nbsap-v3-en.pdfGoogle Scholar ↗
- Le T.T. Huong, Nguyen P. Hung, Murthy N. H., Do V. Hai, Nguyen T. Thanh, Medicinal Plants Used by the Tay Ethnic Group, Thai Nguyen Province, Vietnam, Herbs and Spices - New Advances, (2023), 170 - 263,Google Scholar ↗
- Nguyen P. H., Tran V. D. Pham D. T., Dao N. P, Deweyd S. D., Use of and attitudes towards herbal medicine during the COVID-19 pandemic: A cross-sectional study in Vietnam, Eur J Integr Med, (2021) 44: 101328.1. DOI: 0.1016/j.eujim.2021.101328Google Scholar ↗
- Vietnamplus, Vietnam boasts potential for developing herbal medicine industry, December 4th, 2023. https://en.vietnamplus.vn/vietnam-boasts-potential-for-developing-herbal-medicine-industry-post275461.vnp,Google Scholar ↗
- Nguyen D. N. Van, Nguyen Tap, An Overview of the Use of Plants and Animals in Traditional Medicine Systems in Viet Nam, TRAFFIC. Southeast Asia, Greater Mekong Programme, Ha Noi, Viet Nam, 2008, 2-96, https://www.trafficj.org/publication/08_medical_plants_Viet_Num.pdfGoogle Scholar ↗
- Adorisioa S., Fierabraccib A., Rossettoc A., Muscarid I., Nardicchie V., Liberatid A. N., Riccardif C., Tran V. Sung, Trinh Thy Thuy, Delfinof V. D., Integration of Traditional and Western Medicine in Vietnamese Populations: A Review of Health Perceptions and Therapies, Natural Product Communications, (2016) Vol. 11 (9), 1409 – 1416. DOI: 10.1177/1934578X1601100949DOI ↗Google Scholar ↗
- Tefara F. N., Balasundaram L., Traditional Medicine in Vietnam, PriMera Scientific Medicine and Public Health, (2023) Vol 3 (6), DOI: 10.56831/PSMPH-03-106DOI ↗Google Scholar ↗
- Nguyen T. Long, Kaptchuk T., Davis R., Nguyen G., Pham V., Tringale S., Loh Y., Gardiner P., The Use of Traditional Vietnamese Medicine Among Vietnamese Immigrants Attending an Urban Community Health Center in the United States, J Altern Complement Med. (2016) 22 (2):145-53. doi: 10.1089/acm.2014.0209.DOI ↗Google Scholar ↗
- Dew K., Liyanagunawardena S., Traditional Medicine and Global Public Health, Handbook of Social Sciences and Global Public Health, Living reference work entry, (2023) 1-17.Google Scholar ↗
- Rao R., Singh G., Challenges and Strategies of Marketing of Medicinal Plants, International Journal of Horticulture, Agriculture and Food Science (IJHAF), (2023), Vol 7 (5), p. 6 - 9; DOI: https://dx.doi.org/10.22161/ijhaf.7.5.2DOI ↗Google Scholar ↗
- Grand View Research. (2024, January). Complementary and alternative medicine market to reach $694.22 billion by 2030. Grand View Research. Retrieved from https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-marketGoogle Scholar ↗
- World Health Organization. (2011, March 15). Intercountry consultation on the regional strategy for traditional medicine in the Western Pacific Region 2011-2020. World Health Organization. Retrieved from https://www.who.int/westernpacific/news-room/speeches/detail/intercountry-consultation-on-the-regional-strategy-for-traditional-medicine-in-the-western-pacific-region-2011-2020Google Scholar ↗
- Nhan Dan Online. (2023, July 14). Workshop seeks solutions to develop traditional medicine tourism. Nhan Dan Online. Retrieved from https://en.nhandan.vn/workshop-seeks-solutions-to-develop-traditional-medicine-tourism-post136353.htmlGoogle Scholar ↗
- VietnamPlus. (2024, April 17). Traditional medicine prices vary widely. VietnamPlus. https://en.vietnamplus.vn/traditional-medicine-prices-vary-widely-post124286.vnpGoogle Scholar ↗
- Vietnam Investment Review. (2023, June 22). Unlocking the potential of Vietnamese medicinal herbs. Vietnam Investment Review. https://vir.com.vn/unlocking-the-potential-of-vietnamese-medicinal-herbs-105721.htmlGoogle Scholar ↗
- Hanoi Times. (2024, June 15). Hanoi multiplies model of high-quality traditional medicine clinics. Hanoi Times. https://hanoitimes.vn/hanoi-multiplies-model-of-high-quality-traditional-medicine-clinics-324647.htmlGoogle Scholar ↗