Moringa Agroindustry Development Strategy (Case Study at CV Tri Utami Jaya, Mataram City) Using Analytical Hierarchy Process
Downloads
The purpose of this study was to determine the development startegy for the moringa agroindustry. The research area was selected by purposive sampling, namely at CV. Tri Utami Jaya, Mataram City because it is the largest moringa industry in West Nusa Tenggara Province. The processed moringa leaf products studied include moringa KIDOM tea bags and morika coffe easy. The analysis method used the Analytical Hierarchy Process (AHP). Based on the results of the analysis, it is known that the most important priority for the moringa agroindustry development strategy is the market and marketing. The strategy to increase the market and marketing is to expand the market reach. Expanding the market reach is done by determining market segmentation, analyzing the market and using the market and using the market so that it can reach the target market. Alternative strategies that chan be applied by CV. Tri Utami Jaya are: (1) Expanding the market reach; (2) optimizing human resources (HR); (3) optimizing facilities and infrastructure; (4) preparing financial reports regularly.
Downloads
1. Erwin Irawan. (2020). Erwin Irawan's Journal (C1G116035). Journal , 1–19.
2. Fitriyah, R, N. 2021. Analysis of the Compilation and Publication of Scientific Papers as a Benchmark for Widyaiswara Competence. Journal of Technical Education and Religious Training 9(2):116-126
3. Handayani A., Aris, ES2021. Strategic Management Textbook. Surakarta: Unisri Press.
4. Hasnawiya, H. 2012. Study of Land Suitability for Grouper Fish Cultivation in Floating Net Cages with Geographic Information System Application in Teluk Raya, Singkep Island, Riau Islands. Journal of Aquaculture Management and Technology 1(1), 2012: 87-101.
5. Hutama, Cristanto Leona, Subagio. 2014. Analysis of the Influence of Dining Experience on Behavioral Intention with Customer Satisfaction as an Intervening Variable. Petra Marketing Management Journal, 2(1):1-10.
6. Khalifah, I., Marwanti, S., & Riptanti, EW (2024). Based on Local Food (Case Study: Sijarwo UMKM) Analysis Business Development Strategies of Local Food- Based (Case Study: Sijarwo MSMes) . 7 (1), 59–74.
7. Nainggolan, Hermin. 2022. Human Resource Planning and Development: Strategy and Implementation. Media Aksara: Purbalingga.
8. Makkasau, K. 2012. The Use of the Analytic Hierarchy Process (AHP) Method in Determining Health Program Priorities (Case Study of Health Promotion Program). JATI Undip. 7(2): 105-112.
9. Manalu, D, S, T., Salsabila, S., M. 2021. Establishment of a New Tomatoes Cheese Milk Business Unit at CV Soebi Agrikultura Indonesia, West Bandung Regency. Mahatani, 4(2): 419-437. DOI: http://dx.doi.org/10.52434/mja.v4i2.1442.
10. Mulyani, Nani. 2023. Simple Bookkeeping for Micro, Small and Medium Enterprises (MSMEs) in Cipulir, Kebayoran Lama, South Jakarta. PKM Dedication. Vol. 4, No. 2. pp. 331-336, doi:10.32493/dedikasipkm.v4i2.31900.
11. Putra, Y, D, Sobandi,. 2019. Human Resource Development as a Factor Affecting Work Productivity. Journal of Office Management Education, 4(1): 127-133
12. Pribadi, D., Rizal, AS, Jamal, MH, Gunawan. 2020. Decision Support System. Yogyakarta: Graha Ilmu.
13. Raharja, S., J., Rivani, Ria, A. 2018. Strategy of Development of Ceramic Industry with Analytic Hierarchy Process: Study on Ceramic Industry Center in Purwakarta, Indonesia. Journal of Thought and Research on Business Administration and Entrepreneurship, 3(3): 229-240.
14. Safitra, R. 2017. Analysis of the Influence of Segmenting, Targeting and Positioning Strategies on Customer Decisions to Purchase Nu Green Tea. Journal of Economics and Management. 6(1): 28-43.
15. Supriadi, A., Andi, R., Dwi, H, L, K., Gusti, T, A. 2018. Analytical hierarchy process (ahp) technique for determining competitive strategy of embroidery craft. Deepublish: Yogyakarta.
16. Thontowie, Septenaria, Riswan. 2011. Production Management Control System and Its Relationship with Raw Material Inventory Management (Case Study at PT. Indra Brither's in Bandar Lampung). Journal of Accounting & Finance 2(1): 129 – 142
17. Viarani, S, O., Hilma, R, Z. 2015. Supplier Selection Analysis Using the Analytical Hierarchy Process Method in the Indarung VI Project of PT Semen Padang. Journal of Internship Report, 14(01): 55-70
18. Widjaja, W., Abdul, M., Nyoman, T, S., Gusti, A., A. 2022. Production and Operations Management. Cendekia Mulia Mandiri: Batam .
19. Widyaningtyas, I. 2021. Impact and Strategy of MSMEs During the Covid-19 Pandemic in Sidoarjo Regency. Journal of Economics and Business, 8(1): 21-41
Copyright (c) 2024 Asmadi, Mohamad Harisudin, Erlyna Wida Riptanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
