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1 - 16 of 16 items

Concept of Corporate Branding: Challenges and Comparison with Product Branding

DOI:https://doi.org/10.18535/ijsrm/v10i4.em2
Othman Alyafei (1)
3230-3242
Abstract : 845
PDF : 770

The Influence of Destination Branding and the TikTok Platform on Purchase Decisions at DEWI Pandawa, Ponokawan Village, Krian, Sidoarjo

DOI:https://doi.org/10.18535/ijsrm/v12i11.em04
Bunga Zulkarnain (1), Fedianty Augustinah (2), Liling Listyawati (3)
7847-7857
Abstract : 737
PDF : 111

The Influence of Talent Management And Employer Branding on Employee Retention with Employee Engagement as a Mediating Variable at Prima Inti Medika Hospital North Aceh

DOI:https://doi.org/10.18535/ijsrm/v12i07.em06
Siti Maqfirah (1), M. Shabri Abd. Majid (2), Teuku Roli Ilhamsyah Putra (3)
6770-6778
Abstract : 388
PDF : 269

The Influence of Employer Branding and Employee Value Proposition on Employee Retention with Employee Engagement as Mediation

DOI:https://doi.org/10.18535/ijsrm/v12i05.em15
Yossy Eka Pradita (1), Sri Wahyu Lelly Hana Setyanti (2), Ana Mufidah (3)
6449-6463
Abstract : 881
PDF : 475

Relationship between Internal Branding and Employee Performance in Private College Central (PCC) Regions of Malaysia: A Preliminary Review

DOI:https://doi.org/10.18535/ijsrm/v11i02.em05
Edmund Edward (1)
4564-4571
Abstract : 324
PDF : 108

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1683
PDF : 717

e-Promotion: A Revolution In Technical Education Evolution

Mahajan P.T.1 , Golahit S.B.2 (1)
Abstract : 128
PDF : 80

Establishing an Instrument for the Assessment of Green Packaging Practices in Small and Medium-Sized Food Service Enterprises

DOI:https://doi.org/10.18535/ijsrm/v13i09.em10
Aldren B. Narzoles (1), Mary Grace A. Berico (2), Ramon C. Maniago (3)
9745-9755
Abstract : 480
PDF : 95

Culinary Tourism at Jakarta Fair, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v13i07.t01
Rianto (1), Elda Nurmalinda (2), Pusparani (3), Deivy Zulyanti Nasution (4), Mira Maharani (5)
9-14
Abstract : 284
PDF : 133

The Role of Stakeholders in Empowering Farmer Groups in Dempo Tengah District, Pagar Alam City, South Sumatra   Province (Case Study in Gapoktan Beguyur)

DOI:https://doi.org/10.18535/ijsrm/v13i07.ah01
MIRNA Nanda Novita (1), Muhammad Ibnu (2), Maya Riantini (3), Indah Listiana (4), Serly Silviyanti (5)
635-642
Abstract : 377
PDF : 55

The Impact of Social Media Marketing On SMES: A Case Study of Nigeria

DOI:https://doi.org/10.18535/ijsrm/v13i04.em13
Muraina Olubunmi Titilayo (1), Dr Ammar Samour (2)
8800-8866
Abstract : 1924
PDF : 363

Leadership Strategies for the Success of Foreign-Owned U.S. Startups

Muhammad Zafar (1)
8392-8397
Abstract : 513
PDF : 104

Efforts To Improve Alpinia Galanga Production Capability In The Prosperous Plantation Group In Red Mata Village, Banyuasin I Sub-District, Banyuasin District

DOI:https://doi.org/10.18535/ijsrm/v12i09.em11
Immer Togarma Nainggolan (1), Herawan Fatoni (2), Azhadi Mutaqin (3), Muhammad Ichsan Hadjri (4)
7438-7443
Abstract : 450
PDF : 105

Exploring Consumers’ Perception of Farm Animal Welfare in Muar, Johor

DOI:https://doi.org/10.18535/ijsrm/v12i02.sh03
Nalini Arumugam (1), Ain Shafirah Mohd Halim (2), Anath Rau Krishnan (3)
1692-1704
Abstract : 362
PDF : 179

The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 797
PDF : 673

Influence of strategic Market Development Practices on Competiveness of Kenyan Tea in the Global market

DOI:https://doi.org/10.18535/ijsrm/v6i1.em03
Esther Wanjiru Maina (1), Fred Mugambi (2), Esther Waiganjo (3)
EM-2018-18-26
Abstract : 240
PDF : 207
1 - 16 of 16 items