Abstract
This study aims to explore and describe the dynamics of culinary tourism in the implementation of the 498th Jakarta Fair in 2025 at JIExpo Kemayoran, Central Jakarta. The main focus of the research is to understand the role of culinary tourism as a space for cultural interaction, creative economy promotion, and social visitor experiences in the annual event. A qualitative approach is used with a descriptive method, through participatory observation techniques, in-depth interviews with culinary business actors, visitors, and organizers, and written documentation. The results of the study show that culinary is one of the main attractions of Jakarta Fair, presenting more than 200 types of food from various regions in Indonesia. Business actors, mostly from the MSME sector, use this event to promote products, build branding, and expand market networks. Visitors consider culinary tourism at Jakarta Fair as a pleasant cultural experience, despite facing obstacles such as long queues and high prices. In conclusion, culinary tourism at Jakarta Fair plays a strategic role in strengthening local cultural and economic identity. It is recommended that organizers improve supporting facilities and provide intensive training to MSME actors so that the quality and positive impact of culinary tourism at Jakarta Fair are increasingly optimal.
Keywords
References
- Dewantara, Y. F. (2021). Analisa Potensi Wisata Kuliner Khas Betawi dalam Pengembangan Pariwisata DKI Jakarta. Jurnal Studi Pariwisata, 6(1), 22–30. Retrieved from https://journal.polteksahid.ac.id/index.php/jstp/article/view/156Google Scholar ↗
- Larini, C., & Suryawan, I. B. (2018). Trend Rooftop Restaurant and Bar Sebagai Daya Tarik Wisata Kuliner di DKI Jakarta. Jurnal Destinasi Pariwisata, 6(2), 1-10. DOI:10.24843/JDEPAR.2018.v06.i02.p27DOI ↗Google Scholar ↗
- Mularsari, A., & Djandri, M. Z. (2022). Potensi Wisata Kuliner Halal di Kebayoran Baru Dalam Meningkatkan Pengembangan Pariwisata di Jakarta. Syntax Literate: Jurnal Ilmiah Indonesia, 7(9), 1-15. DOI: https://doi.org/10.36418/syntax-literate.v7i9.14747DOI ↗Google Scholar ↗
- Putri, J. A., Rahayu, E., Risyanti, Y. D., & Maryani, T. (2023). Potensi Makanan Tradisional sebagai Daya Tarik Wisata Kuliner di Kota Salatiga. Jurnal Manajemen Pariwisata dan Perhotelan, 6(1), 1–10. DOI: https://doi.org/10.23887/jmpp.v6i1.54032DOI ↗Google Scholar ↗
- Khotaman, A. N. (2023). Potensi Pasar Kue Subuh Senen Sebagai Daya Tarik Wisata Kuliner di DKI Jakarta. Universitas Pendidikan Indonesia.Google Scholar ↗
- Situmeang, B. U., Septiano, S. N., & Abiansyah, N. (2024). Daya Tarik Kuliner di Glodok dengan Culture Tionghoa Sebagai Potensi Pariwisata. Journal of Social and Economics Research, 6(2), 1-12. DOI: https://doi.org/10.54783/jser.v6i2.704DOI ↗Google Scholar ↗
- Sultani, Z. I. (2019). Cita Rasa Kuliner Lokal Bir Pletok sebagai Identitas Budaya Betawi di Jakarta 1970–2000-an. Prosiding Seminar Nasional Sejarah, 143–150.Google Scholar ↗
- Sunaryo, N. A. (2019). Potensi Wisata Kuliner di Indonesia: Tinjauan Literatur. Seminar Nasional Inovasi dalam Penelitian Sains, Teknologi dan Humaniora - InoBali, 1–10. Retrieved from https://eproceeding.undwi.ac.id/index.php/inobali/article/view/168Google Scholar ↗
- Kurnia, M. D. (2022). Pengembangan Wisata Kuliner Desa Bonjeruk Sebagai Objek Daya Tarik Wisata. Universitas Islam Negeri Mataram.Google Scholar ↗
- Kurniawan, P., & Lismayasari. (2019). Wisata Kuliner Halal: Suatu Tinjauan Strategis Pemasaran Digital Terhadap Peningkatan Kinerja UMKM. Jurnal Ilmiah Ekonomi Islam, 16(1), 1-10. DOI: https://doi.org/10.34001/jdeb.v16i1.978DOI ↗Google Scholar ↗
- Nur, W. N., & Rustini, R. (2022). Analisis Faktor Pendorong dan Faktor Penarik yang Memengaruhi Minat Kunjung Pengunjung (Studi Kasus Event Pekan Raya Jakarta 2022 di JIExpo Kemayoran). Destinesia: Jurnal Hospitaliti dan Pariwisata, 6(1), 1-15. DOI: https://doi.org/10.31334/jd.v6i1.4701DOI ↗Google Scholar ↗