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The Effect of Distribution and Promotion on Customer Satisfaction and the Impact on Customer Loyalty in the ProductNestle Indonesia in Aceh Besar

DOI:https://doi.org/10.18535/ijsrm/v12i03.em05
Khairul Rizki (1), Muhammad Adam (2), Mukhlis (3)
6001-6006
Abstract : 694
PDF : 117

Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 50
PDF : 43

Model of the Relationship of Religious, Image, Trust, and Satisfaction towards Member Loyalty in BMT in Jambi, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh01
lucky Enggrani Fitri (1), Ridhwan (2), Dedy Setiawan (3)
1845-1854
Abstract : 15
PDF : 7

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 159
PDF : 45

An Examination of the Relationship between Perceived price Fairness on Customer Satisfaction and Loyalty in Kenyan Star-Rated Restaurants

DOI:https://doi.org/10.18535/ijsrm/v6i10.em06
Margaret Githiri (1)
EM-2018-763-770
Abstract : 205
PDF : 130

Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry

DOI:https://doi.org/10.18535/ijsrm/v6i4.em07
Faustino Kufakunesu (1), Tonderai Kapesa (2), Tapiwa Takundwa (3)
EM-2018-282-293
Abstract : 166
PDF : 195 XML : 15

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 100
PDF : 92

The association between Saudi football clubs and the loyalty of their fanbase, a cross-sectional study.

DOI:https://doi.org/10.18535/ijsrm/v10i9.em03
Hassan Othman H. AlAbdullah (1)
3830-3850
Abstract : 99
PDF : 99

The Relevance of iBox Store Atmosphere: Building Customer Satisfaction and Loyalty

DOI:https://doi.org/10.18535/ijsrm/v11i01.em05
Steven Hans (1), Rizky Fauzan (2), Bintoro Bagus Purmono (3), Nur Afifah (4), Harry Setiawan (5)
4451-4457
Abstract : 183
PDF : 112

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 116
PDF : 48

Factors Affecting Customer Retention in Commercial Banks In Tanzania; A Case Of Azania Bank Arusha

DOI:https://doi.org/10.18535/ijsrm/v6i4.em02
Elizabeth Auniel (1), Dr. Samuel Obino Mokaya (2)
EM-2018-243-249
Abstract : 92
PDF : 129 XML : 19

What Determine Customer Loyalty at Tokopedia Website?

DOI:https://doi.org/10.18535/ijsrm/v11i01.em03
Louis Steven Sanjayai (1), Sulistiowati (2), Bintoro Bagus Purmono (3), Helma Malini (4), Erna Listiana (5)
4429-4438
Abstract : 72
PDF : 86

Psychological Contracting Process Model: Towards A Unifying Theory Of Psychological Contract

DOI:https://doi.org/10.18535/ijsrm/v5i7.10
Francis Ndirangu Njenga (1)
5849-5854
Abstract : 29
PDF : 44

The Effect Of Compensation, Empowerment, And Job Satisfaction On Employee Loyalty

DOI:https://doi.org/10.18535/ijsrm/v5i12.03
Onsardi A (1), Moch. Asmawi, Thamrin Abdullah (2)
7590-7599
Abstract : 120
PDF : 151

Impact of e-banking service quality on e-loyalty through interplay of e-satisfaction, an empirical evidence from commercial banks in Vietnam

DOI:https://doi.org/10.18535/ijsrm/v11i03.em5
Hai Yen Tran (1), Bao Ngoc Nguyen (2), Hoang Giang Nguyen (3)
4705-4713
Abstract : 90
PDF : 98

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 774
PDF : 321

Impact of E-service quality on E-loyalty with the moderating effect of E-satisfaction of youngsters using E-commerce platforms, an empirical evidence from Shopee in Vietnam

DOI:https://doi.org/10.18535/ijsrm/v11i03.em1
Bao Ngoc Nguyen (1), Hai Yen Tran (2)
4658-4665
Abstract : 102
PDF : 118

The Clarity and Validity of the Concept of Psychological Contract

DOI:https://doi.org/10.18535/ijsrm/v5i7.74
Francis Ndirangu Njenga (1)
6393-6401
Abstract : 13
PDF : 40

Role Ambiguity and Work Environment on Turnover Intention With Work Stress As Moderation: Case Study at Bank Rakyat Indonesia

DOI:https://doi.org/10.18535/ijsrm/v11i06.em04
Syamsul Ridjal (1), Akhmad Muhammadin (2)
4967-4976
Abstract : 72
PDF : 95

Impact of recognition on employees` performance in the Manufacturing Industries in Tanzania: A Case of Tanga Cement Company

DOI:https://doi.org/10.18535/ijsrm/v12i03.em11
Sikira R. (1), Madaba R. (2), Filbert R. (3)
6059-6073
Abstract : 559
PDF : 144

Security Challenges for Digital Transformation in Saudi Arabia

DOI:https://doi.org/10.18535/ijsrm/v10i6.ec01
Khalid Assiri (1), Khalid Almdani (2), Hassan Al Saeedi (3), Abdullah Softah (4), Sultan Khogeer (5)
871-880
Abstract : 93
PDF : 164

The Role of Competence and Organizational Culture in Determining Organizational Commitment and Its Effect on Employee Performance Bali Provincial Department of Industry and Trade

DOI:https://doi.org/10.18535/ijsrm/v11i03.em8
Anak Agung Ayu Asih Eriani (1), I Wayan Widnyana (2), I Wayan Sujana (3)
4734-4747
Abstract : 71
PDF : 38

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 32
PDF : 90

Revitalizing Cooperative Human Resources: An Education and Perspective Analysis, Study at Medan Municipal City; Indonesia

DOI:https://doi.org/10.18535/ijsrm/v6i3.sh03
Karlonta Nainggolan (1), Tohap Parulian (2)
SH-2018-19-36
Abstract : 165
PDF : 40 XML : 18

The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 187
PDF : 279
1 - 25 of 32 items 1 2 > >>