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The Effect of Distribution and Promotion on Customer Satisfaction and the Impact on Customer Loyalty in the ProductNestle Indonesia in Aceh Besar

DOI:https://doi.org/10.18535/ijsrm/v12i03.em05
Khairul Rizki (1), Muhammad Adam (2), Mukhlis (3)
6001-6006
Abstract : 780
PDF : 229

Organizational Culture and Job Satisfaction towards Organizational Citizenship Behavior (OCB): The Role of Loyalty as Mediation

DOI:https://doi.org/10.18535/ijsrm/v12i12.em14
Auliya Nur Azzahra (1), Akhmad Darmawan (2), Hengky Widhiandono (3), Ika Yustina Rahmawati (4)
8165-8185
Abstract : 331
PDF : 94

Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 116
PDF : 85

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 288
PDF : 146

Model of the Relationship of Religious, Image, Trust, and Satisfaction towards Member Loyalty in BMT in Jambi, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh01
lucky Enggrani Fitri (1), Ridhwan (2), Dedy Setiawan (3)
1845-1854
Abstract : 82
PDF : 44

CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION WITH PRODUCT QUALITY, SERVICE QUALITY AND PRICE PREDICTORS IN THE SELLING SECTOR OF C MINING MATERIALS IN ACEH BESAR DISTRICT

DOI:https://doi.org/10.18535/ijsrm/v13i02.em15
Jordiansyah (1), Muslim (2), Sorayanti Utami (3)
8487-8501
Abstract : 221
PDF : 44

Strategic Optimization of Website Performance through AI, Multi-Channel Integration, And CRM: An Impact Analysis on Customer Conversion, Customer Loyalty, and Business Economic Performance at Pt. XYZ

DOI:https://doi.org/10.18535/ijsrm/v13i07.em02
Hansel Christianto Kartadinata (1), Dr. M. Riza Sutjipto (2)
9310-9323
Abstract : 14
PDF : 2

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 178
PDF : 154

An Examination of the Relationship between Perceived price Fairness on Customer Satisfaction and Loyalty in Kenyan Star-Rated Restaurants

DOI:https://doi.org/10.18535/ijsrm/v6i10.em06
Margaret Githiri (1)
EM-2018-763-770
Abstract : 475
PDF : 262

Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry

DOI:https://doi.org/10.18535/ijsrm/v6i4.em07
Faustino Kufakunesu (1), Tonderai Kapesa (2), Tapiwa Takundwa (3)
EM-2018-282-293
Abstract : 265
PDF : 696 XML : 31

The association between Saudi football clubs and the loyalty of their fanbase, a cross-sectional study.

DOI:https://doi.org/10.18535/ijsrm/v10i9.em03
Hassan Othman H. AlAbdullah (1)
3830-3850
Abstract : 291
PDF : 206

Customer Perspective Towards Secondhand Clothing and Its Impact on Customer's Loyalty: The Mediating Role of Customer Satisfaction

DOI:https://doi.org/10.18535/ijsrm/v13i01.em09
Janice Felicia De Sinta Adji (1), MG Westri Kekalih Susilowati (2)
8283-8295
Abstract : 401
PDF : 222

Increasing Customer Loyalty Through Digital Marketing, Corporate Image, Mobile Banking Service Quality and Shariah Compliance

DOI:https://doi.org/10.18535/ijsrm/v13i06.em09
Buyung Romadhoni (1), Asbi Amin (2), Sitti Rahmawati (3)
9230-9240
Abstract : 524
PDF : 69

Factors Affecting Customer Retention in Commercial Banks In Tanzania; A Case Of Azania Bank Arusha

DOI:https://doi.org/10.18535/ijsrm/v6i4.em02
Elizabeth Auniel (1), Dr. Samuel Obino Mokaya (2)
EM-2018-243-249
Abstract : 174
PDF : 280 XML : 35

The Relevance of iBox Store Atmosphere: Building Customer Satisfaction and Loyalty

DOI:https://doi.org/10.18535/ijsrm/v11i01.em05
Steven Hans (1), Rizky Fauzan (2), Bintoro Bagus Purmono (3), Nur Afifah (4), Harry Setiawan (5)
4451-4457
Abstract : 341
PDF : 174

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 245
PDF : 108

What Determine Customer Loyalty at Tokopedia Website?

DOI:https://doi.org/10.18535/ijsrm/v11i01.em03
Louis Steven Sanjayai (1), Sulistiowati (2), Bintoro Bagus Purmono (3), Helma Malini (4), Erna Listiana (5)
4429-4438
Abstract : 151
PDF : 127

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1252
PDF : 559

Psychological Contracting Process Model: Towards A Unifying Theory Of Psychological Contract

DOI:https://doi.org/10.18535/ijsrm/v5i7.10
Francis Ndirangu Njenga (1)
5849-5854
Abstract : 59
PDF : 83

The Effect Of Compensation, Empowerment, And Job Satisfaction On Employee Loyalty

DOI:https://doi.org/10.18535/ijsrm/v5i12.03
Onsardi A (1), Moch. Asmawi, Thamrin Abdullah (2)
7590-7599
Abstract : 302
PDF : 294

Impact of e-banking service quality on e-loyalty through interplay of e-satisfaction, an empirical evidence from commercial banks in Vietnam

DOI:https://doi.org/10.18535/ijsrm/v11i03.em5
Hai Yen Tran (1), Bao Ngoc Nguyen (2), Hoang Giang Nguyen (3)
4705-4713
Abstract : 184
PDF : 170

Impact of E-service quality on E-loyalty with the moderating effect of E-satisfaction of youngsters using E-commerce platforms, an empirical evidence from Shopee in Vietnam

DOI:https://doi.org/10.18535/ijsrm/v11i03.em1
Bao Ngoc Nguyen (1), Hai Yen Tran (2)
4658-4665
Abstract : 240
PDF : 228

The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 449
PDF : 525

The regional counter-blocs strategy in the context of the Middle East Second Cold War

DOI:https://doi.org/10.18535/ijsrm/v9i6.sh01
Bayan Alsafi (1)
652-657
Abstract : 77
PDF : 45

Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India

Chahal Aarti (1)
Abstract : 38
PDF : 55
1 - 25 of 39 items 1 2 > >>