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Organizational Culture and Job Satisfaction towards Organizational Citizenship Behavior (OCB): The Role of Loyalty as Mediation

DOI:https://doi.org/10.18535/ijsrm/v12i12.em14
Auliya Nur Azzahra (1), Akhmad Darmawan (2), Hengky Widhiandono (3), Ika Yustina Rahmawati (4)
8165-8185
Abstract : 418
PDF : 190

The Effect of Distribution and Promotion on Customer Satisfaction and the Impact on Customer Loyalty in the ProductNestle Indonesia in Aceh Besar

DOI:https://doi.org/10.18535/ijsrm/v12i03.em05
Khairul Rizki (1), Muhammad Adam (2), Mukhlis (3)
6001-6006
Abstract : 820
PDF : 274

Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 161
PDF : 117

CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION WITH PRODUCT QUALITY, SERVICE QUALITY AND PRICE PREDICTORS IN THE SELLING SECTOR OF C MINING MATERIALS IN ACEH BESAR DISTRICT

DOI:https://doi.org/10.18535/ijsrm/v13i02.em15
Jordiansyah (1), Muslim (2), Sorayanti Utami (3)
8487-8501
Abstract : 291
PDF : 66

Model of the Relationship of Religious, Image, Trust, and Satisfaction towards Member Loyalty in BMT in Jambi, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh01
lucky Enggrani Fitri (1), Ridhwan (2), Dedy Setiawan (3)
1845-1854
Abstract : 112
PDF : 69

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 343
PDF : 188

Strategic Optimization of Website Performance through AI, Multi-Channel Integration, And CRM: An Impact Analysis on Customer Conversion, Customer Loyalty, and Business Economic Performance at Pt. XYZ

DOI:https://doi.org/10.18535/ijsrm/v13i07.em02
Hansel Christianto Kartadinata (1), Dr. M. Riza Sutjipto (2)
9310-9323
Abstract : 359
PDF : 66

An Examination of the Relationship between Perceived price Fairness on Customer Satisfaction and Loyalty in Kenyan Star-Rated Restaurants

DOI:https://doi.org/10.18535/ijsrm/v6i10.em06
Margaret Githiri (1)
EM-2018-763-770
Abstract : 519
PDF : 304

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 215
PDF : 198

Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry

DOI:https://doi.org/10.18535/ijsrm/v6i4.em07
Faustino Kufakunesu (1), Tonderai Kapesa (2), Tapiwa Takundwa (3)
EM-2018-282-293
Abstract : 289
PDF : 861 XML : 38

The association between Saudi football clubs and the loyalty of their fanbase, a cross-sectional study.

DOI:https://doi.org/10.18535/ijsrm/v10i9.em03
Hassan Othman H. AlAbdullah (1)
3830-3850
Abstract : 420
PDF : 292

Increasing Customer Loyalty Through Digital Marketing, Corporate Image, Mobile Banking Service Quality and Shariah Compliance

DOI:https://doi.org/10.18535/ijsrm/v13i06.em09
Buyung Romadhoni (1), Asbi Amin (2), Sitti Rahmawati (3)
9230-9240
Abstract : 599
PDF : 109

Customer Perspective Towards Secondhand Clothing and Its Impact on Customer's Loyalty: The Mediating Role of Customer Satisfaction

DOI:https://doi.org/10.18535/ijsrm/v13i01.em09
Janice Felicia De Sinta Adji (1), MG Westri Kekalih Susilowati (2)
8283-8295
Abstract : 488
PDF : 393

What Determine Customer Loyalty at Tokopedia Website?

DOI:https://doi.org/10.18535/ijsrm/v11i01.em03
Louis Steven Sanjayai (1), Sulistiowati (2), Bintoro Bagus Purmono (3), Helma Malini (4), Erna Listiana (5)
4429-4438
Abstract : 199
PDF : 206

The Relevance of iBox Store Atmosphere: Building Customer Satisfaction and Loyalty

DOI:https://doi.org/10.18535/ijsrm/v11i01.em05
Steven Hans (1), Rizky Fauzan (2), Bintoro Bagus Purmono (3), Nur Afifah (4), Harry Setiawan (5)
4451-4457
Abstract : 394
PDF : 205

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 286
PDF : 132

Factors Affecting Customer Retention in Commercial Banks In Tanzania; A Case Of Azania Bank Arusha

DOI:https://doi.org/10.18535/ijsrm/v6i4.em02
Elizabeth Auniel (1), Dr. Samuel Obino Mokaya (2)
EM-2018-243-249
Abstract : 211
PDF : 317 XML : 46

The Effect Of Compensation, Empowerment, And Job Satisfaction On Employee Loyalty

DOI:https://doi.org/10.18535/ijsrm/v5i12.03
Onsardi A (1), Moch. Asmawi, Thamrin Abdullah (2)
7590-7599
Abstract : 338
PDF : 358

Psychological Contracting Process Model: Towards A Unifying Theory Of Psychological Contract

DOI:https://doi.org/10.18535/ijsrm/v5i7.10
Francis Ndirangu Njenga (1)
5849-5854
Abstract : 83
PDF : 101

Impact of e-banking service quality on e-loyalty through interplay of e-satisfaction, an empirical evidence from commercial banks in Vietnam

DOI:https://doi.org/10.18535/ijsrm/v11i03.em5
Hai Yen Tran (1), Bao Ngoc Nguyen (2), Hoang Giang Nguyen (3)
4705-4713
Abstract : 260
PDF : 204

Impact of E-service quality on E-loyalty with the moderating effect of E-satisfaction of youngsters using E-commerce platforms, an empirical evidence from Shopee in Vietnam

DOI:https://doi.org/10.18535/ijsrm/v11i03.em1
Bao Ngoc Nguyen (1), Hai Yen Tran (2)
4658-4665
Abstract : 298
PDF : 280

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1326
PDF : 605

Marketing of Educational Services: A New Strategy for Customer Satisfaction

Dr. D. Maria Antony Raj, Dr. M. Raguraman Prof. R. Veerappan (1)
Abstract : 95
pdf : 101

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 80
PDF : 130

The Clarity and Validity of the Concept of Psychological Contract

DOI:https://doi.org/10.18535/ijsrm/v5i7.74
Francis Ndirangu Njenga (1)
6393-6401
Abstract : 58
PDF : 104
1 - 25 of 40 items 1 2 > >>