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Factors Affecting Customer Retention in Commercial Banks In Tanzania; A Case Of Azania Bank Arusha

DOI:https://doi.org/10.18535/ijsrm/v6i4.em02
Elizabeth Auniel (1), Dr. Samuel Obino Mokaya (2)
EM-2018-243-249
Abstract : 129
PDF : 211 XML : 26

The Effect of Distribution and Promotion on Customer Satisfaction and the Impact on Customer Loyalty in the ProductNestle Indonesia in Aceh Besar

DOI:https://doi.org/10.18535/ijsrm/v12i03.em05
Khairul Rizki (1), Muhammad Adam (2), Mukhlis (3)
6001-6006
Abstract : 729
PDF : 175

Factors Influence on Customer Purchase Decisions Through Customer Engagement

DOI:https://doi.org/10.18535/ijsrm/v12i08.em06
Husni Mubarok (1), Al Agus Kristiadi (2), Etty Nurwaty (3)
7040-7049
Abstract : 115
PDF : 67

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 200
PDF : 82

The Importance of Supply Chain Management Practices in Increasing Customer Satisfaction and Customer Retention: Evidence from Saudi Arabia

DOI:https://doi.org/10.18535/ijsrm/v9i03.em04
Abdullah Ahmed (1)
2136-2151
Abstract : 433
PDF : 389

AI-Powered Personalization in Salesforce: Enhancing Customer Engagement through Machine Learning Models

DOI:https://doi.org/10.18535/ijsrm/v12i08.ec06
Ravi Teja Potla (1), Vamsi Krishna Pottla (2)
1388-1420
Abstract : 484
PDF : 375

CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION WITH PRODUCT QUALITY, SERVICE QUALITY AND PRICE PREDICTORS IN THE SELLING SECTOR OF C MINING MATERIALS IN ACEH BESAR DISTRICT

DOI:https://doi.org/10.18535/ijsrm/v13i02.em15
Jordiansyah (1), Muslim (2), Sorayanti Utami (3)
8487-8501
Abstract : 132
PDF : 19

Customer Experience and Behavioral Intentions: The Mediation Role of Customer Perceived Value

DOI:https://doi.org/10.18535/ijsrm/v7i10.em02
Fortune Edem Amenuvor (1), Kwasi Owusu-Antwi (2), Richard Basilisco (3), Bae Seong-Chan (4)
1359-1374
Abstract : 177
PDF : 268 XML : 42

Customer Perspective Towards Secondhand Clothing and Its Impact on Customer's Loyalty: The Mediating Role of Customer Satisfaction

DOI:https://doi.org/10.18535/ijsrm/v13i01.em09
Janice Felicia De Sinta Adji (1), MG Westri Kekalih Susilowati (2)
8283-8295
Abstract : 248
PDF : 91

AI-Powered Predictive Customer Lifetime Value: Maximizing Long-Term Profits

DOI:https://doi.org/10.18535/ijsrm/v12i09.em02
Dmitrii Egorenkov (1)
7339-7354
Abstract : 978
PDF : 267

From Menu to Memory: Enhancing Repurchase Intentions Through Menu Variety and Customer Experience

DOI:https://doi.org/10.18535/ijsrm/v13i02.em13
Hana Alfira (1), Dr. Meylani Tuti (2)
8463-8470
Abstract : 148
PDF : 21

The Impact of Store Atmosphere and Product Variation on Customer Preference : Study at Tjap Djajakarta Cafe Malang

DOI:https://doi.org/10.18535/ijsrm/v12i10.em19
Hanif Fikri (1), Asminah Rachmi (2), Achmad Zaini (3), Rusdi (4)
7757-7763
Abstract : 128
PDF : 37

Analysis of Promotion and Service Quality on Customer Satisfaction of the State Electricity Company (PT. PLN (Persero) Customer Service Unit of Teluk Betung Sub-District, Bandar Lampung City, Lampung Province, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v12i02.em10
Galih Tegar Wicaksono (1), Muhamad Emil Rachman (2)
5925-5938
Abstract : 200
PDF : 78

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 134
PDF : 116

Customer satisfaction in Luxury Hotels in Hong Kong: Investigate the role of service quality

DOI:https://doi.org/10.18535/ijsrm/v9i10.em04
Anthony Tik Tsuen Wong (1)
2436-2450
Abstract : 183
PDF : 297

Analysing the Impact of Customer Service among Taxi Drivers in the New Juaben South Municipality.

DOI:https://doi.org/10.18535/ijsrm/v7i1.em05
Richard Amoasi (1), Seth Tuffour Osei-Tutu (2), Margaret Amoasi (3)
969-977
Abstract : 68
PDF : 91

A Study of Customer Delight with Special Reference to HDFC Bank In Delhi And NCR Region

DOI:https://doi.org/10.18535/ijsrm/v5i8.04
Dr. Gayatri Chopra (1)
6591-6602|
Abstract : 54
PDF : 40

Moderating Influence of Information Technology Capability on Physical Evidence and Customer Patronage Of Banks In Nigeria

Adiele, C. Kenneth, Asiegbu. Ikechukwu. (1)
Abstract : 25
PDF : 28

Online Customer Engagement: A Systematic Literature Review using PRISMA protocol

DOI:https://doi.org/10.18535/ijsrm/v12i05.em18
Majdouline Attaoui (1), Hasna Gaber (2)
6488-6515
Abstract : 243
PDF : 201

Market Orientation’s Effect on Customer Value, Trust, Satisfaction, and EWOM when using the MRT

DOI:https://doi.org/10.18535/ijsrm/v12i04.em12
Ramahdhani Dwi Yulianti (1), Dr. Meylani Tuti, SS., M.Pd. ,MM (2)
6217-6230
Abstract : 155
PDF : 49

The Influence of Service Quality and Company Image on Customer Satisfaction and Word of Mouth

DOI:https://doi.org/10.18535/ijsrm/v11i02.em01
Didik Priyo Sugiharto Sugiharto (1), Yustino Islami Almanik Almanik (2), Wiyarni Wiyarni (3)
4516-4527
Abstract : 184
PDF : 111

Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness and Perceived Price

DOI:https://doi.org/10.18535/ijsrm/v7i10.em05
Fortune Edem Amenuvor (1), Kwasi Owusu-Antwi (2), Seong-Chan Bae (3), Sean Kwan Soo Shin (4), Richard Basilisco (5)
1395-1311
Abstract : 91
PDF : 115 XML : 38

Theoretical Framework of Customer Relationship Management: An Overview

DOI:https://doi.org/10.18535/ijsrm/v5i7.78
Dr.C.Mugunthan, G.Kalaiarasi (1)
6431-6441
Abstract : 168
PDF : 3093

Customer Attitudes towards A Public Sector Telecom Company (Bsnl) In Land Line

Dr Sreeekumar D Menon (1)
Abstract : 38
PDF : 33

Customer Resource Management and Salesperson Behavior Optimization: The Application of Dynamic Pricing Systems

DOI:https://doi.org/10.18535/ijsrm/v12i11.em19
Huiying Li (1)
8020-8030
Abstract : 63
PDF : 17
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