The Role of Digital Media in Promoting and Preserving the Cultural Values of the Central Highlands Gong Songs

In the context of strong development of science and technology, the emergence of more and more forms of communication has had a great impact on all areas of human activities and life, especially in the field of preserving and promoting cultural values. Researching the role of digital communication in preserving and promoting the cultural values of gongs is one of the research issues that has been focused on, concerned and conducted a lot in recent times. This article aims to analyze the roles of digital media in the preservation of Gong Chieng cultural heritage in the context of rapid global digital transformation. The main research method is to synthesize documents and analyze some of the main roles of digital traditions. Initial findings show that digital technology is contributing positively to the management and preservation of cultural heritage in general and Gong Chieng culture in particular - not only in terms of data storage but also by expanding the accessibility, interaction and dissemination of Gong Chieng cultural values to the public. Digital media helps the community connect and educate human values ​​to many generations. However, digital media in the process of preserving Gong culture still faces many challenges in quality management, content with online publications, copyright, etc.